I used to be a wine mom.  I bought into the idea that moms need to drink to relax and cope with the demands of motherhood. I felt like opening a bottle of wine helped me transition from work to home and made me feel the way I used to before I had kids.  I saw wine as my well-deserved reward for getting through the day.   Plus, I love being efficient. I felt like “drinking while momming” was a brilliant way to multitask.  I could come home from work, cook dinner, hang out with the kids, manage homework, bedtime and respond to work emails, while at the same time get buzzed and check out from life.  I thought being a wine mom was fun and rebellious.  But when you take a closer look, the wine mom culture is toxic and dangerous.  It normalizes, rationalizes and encourages women to drink a highly addictive substance in large quantities on a regular basis.  It convinces women that wine is required for every playdate, girl's night, date night and after-work gathering.  And if women get to the point that they realize alcohol is making them tired, irritable and depressed, the “mommy needs wine” messages make it really hard to stop drinking.  So, let’s talk about the dark side of mom wine culture, how to look at it objectively and ways to shift your mindset so that you no longer believe that alcohol is required to enjoy life. For full show notes, head over to www.hellosomedaycoaching.com/65 Support and resources to help you break away from wine mom culture You can Drink Less + Live More today with The Sobriety Starter Kit. It’s the private, on-demand coaching course you need to break out of the drinking cycle - without white-knuckling it or hating the process. Grab the  Free Sober Girls Guide To Quitting Drinking, 30 Tips For Your First 30 Days Download the Guide To My Favorite Secret Facebook Groups for Women Quitting Drinking   Connect with Casey Find out more about Casey and her coaching programs, head over to her website, www.hellosomedaycoaching.com Take a screenshot of your favorite episode, post it on your Instagram and tag me @caseymdavidson and tell me your biggest takeaway!