Hey everybody. If you're a Southern California hairdresser, we have two new big beautiful

salons opening, one in Woodland Hills and one in Pasadena. Go to Salonarepublic.com to check

them out. A couple of weeks ago, I was on the retailing and the digital age panel at Numa's

California Experience Show in Huntington Beach, California, moderated by Lisa

Kovner, sister of one of my favorite people, Nina Kovner.

This audio is a slightly bridged version of that panel discussion where we get into how to

be better at selling product in the salon.

It's good for you as a hairdresser and good for your clients.

Thank you so much for coming to California experience and coming to the retailing

in the Digital Age panel. And it's more than a panel. This is an interactive session

where we're going to start a topic and we're going to ask you to

join in. Also wanted to let you know we have a couple of special guests with us

today. One is in the room. We have Jasmine from Beauty Launchpad, one of the

one of the largest industry trade magazines in the United States.

And we also have Anne from Modern Salon.

She's hitting a couple of other classes right now.

She'll be popping in in a little bit.

And we're thrilled to have you because it's,

this is a topic I think that's important to everyone

in the industry.

And I wish I could say that there were easy answers.

I think what it is is creating an understanding

...