EP 546: The Pitch Made $80k in Year 1 Sponsor Revenue, 700,000 Downloads with Producer Josh Muccio

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 21 January 2017

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Josh Muccio: He’s the host of The Pitch Podcast and he recently launched Season 2 on January 11^th. Before The Pitch Podcast, he was the founder of iHeart Repair, which he sold in 2014. He is a father of 2, soon to be 3. Josh is 29 and he loves the tech world. He’s in Florida and loves skiing and takes 2 ski trips every winter.

Famous Five:

Favorite Book? – The Slight Edge
What CEO do you follow? – Nicholas Quah
Favorite online tool? — Slack and Google Drive
Do you get 8 hours of sleep?— Yes
If you could let your 20-year old self, know one thing, what would it be? – “To create more stuff and just put it out there”

Time Stamped Show Notes:

01:38 – Nathan introduces Josh to the show
02:35 – The Pitch Podcast is similar to the TV show SharkTank
- 02:53 – Season 2 is where investments happen on air
03:05 – Josh shares why Season 1 of The Pitch Podcast was challenging
03:40 – Sheel is Josh’s co-host
04:09 – Josh discusses iHeart Repair
05:20 – iHeart Repair was sold in 2014
05:25 – Revenue was around $750K annually
05:59 – Josh just didn’t see his future with iHeart Repair
06:25 – Josh had a broker who helped him with the exit
- 06:43 – MTechRepair bought iHeart Repair
- 07:12 – Josh did the Wordpress site for iHeart Repair
- 07:35 – Josh installed Woocommerce in iHeart Repair’s site
08:30 – Josh shares what happened after the exit
08:50 – Josh shares how he met Sheel
- 09:10 – Josh had a dream that he was going to have a podcast
09:30 – Josh shares how he met Spencer Handly of Blab
09:52 – The start of the daily hunt
10:45 – Josh shares how Sheel approached him
11:25 – The advertisers in the podcast are the main revenue stream
12:00 – Nathan asks Josh for his feedback regarding promoting his product
12:49 – Josh plans to stay in their business model
12:54 – Average revenue for Season 1 of The Pitch Podcast
13:11 – Season 2 pre-sold revenue
- 13:30 – There are 2 advertisers per show
14:15 – 250K total downloads for Season 1
14:42 – The idea of Season 2
15:13 – The amount Josh spent on his Facebook ad trial
15:31 – Press is the most successful growth channel for The Pitch Podcast
16:07 – If Season 2 flops, Josh would stop the podcast
16:25 – Nathan makes an offer to Josh
18:51 – The Famous Five

3 Key Points:

The services market is tedious and requires a thorough study.
If you don’t see your future in it – put an END to it.
Do NOT hesitate to create more and put it out there.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
The Pitch Podcast – Josh’s Podcast
iHeart Repair – Josh’s previous company
MTechRepair – The company that purchased iHeartRepair
Woocommerce – Josh installed this program into iHeartRepair
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:28.4	Okay, Top Tribe, this week's winner of the Hunter Bucks is Daniel Al-Soudini.
0:33.1	He's based overseas.
0:35.0	He's an employee at a current company and can't wait to break free.
0:39.1	For your chance to win 100 bucks, top tribe, simply subscribe to the podcast now and then text
0:44.0	the word Nathan to 33444 to prove that you did it. Again, text the word Nathan to 33444 to prove
0:51.7	that you did it. I give away 100 bucks every Monday. Many people ask me what
0:56.9	tool I used to sell my first company, Heyo. The answer is the top inbox.com. I used it to send
1:04.0	emails, schedule emails to be sent out later, and set reminders inside my inbox so I would know
1:10.0	when potential buyers were actually interested
1:12.3	and I easily remember to follow up with ones that hadn't replied to me. You can try it for free
1:17.3	at the top inbox.com. Nathan Laughty here, this episode 546. Coming up tomorrow morning, you will
1:24.1	learn from Glenn Coats of Handshake..com which has raised 24 million bucks by helping
1:28.5	over a thousand customers manage store product purchasing so i'm tribe what is going on guys
1:35.7	nathan lapka here good morning our guest this morning is josh mochio he is the host of the pitch
1:42.5	podcast season two launches january 11th. This is actually
	...

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