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SaaS Interviews with CEOs, Startups, Founders

EP 545: Unomy Raises $3.4M, $160k MRR Helping Businesses Get Leads with CEO Gal Harzvi

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 20 January 2017

⏱️ 22 minutes

🧾️ Download transcript

Summary

Gal Har-Zvi: He’s a passionate entrepreneur who lives and breathes B2B sales, marketing, and everything in between. He’s one of the founders of Valueshine Ventures, the technology holdings company and a successful online marketer for various software categories and verticals. He’s currently the CEO and founder of the company called Unomy.

Famous Five:

  • Favorite Book? – Pitch Anything
  • What CEO do you follow? –  N/A
  • Favorite online tool? — Calendly, ZoomUS, Yesware, SalesLoft, Boomerang
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Just do whatever you love and are passionate about and everything will be good”

 

Time Stamped Show Notes:

  • 01:42 – Nathan introduces Gal to the show
  • 02:14 – Unomy provides sales intelligence solutions
    • 02:27 – Unomy makes money by selling annual subscriptions
  • 02:40 – Unomy was launched in 2014
    • 02:53 – Raised capital after 6 months
    • 03:00 – Launched the current version focused on enterprise sales a year ago
  • 03:25 – First year revenue
  • 04:05 – Unomy currently changed their business model because the first one was not successful
  • 04:21 – 2015 revenue
  • 04:36 – 2016 revenue goal
  • 05:03 – Unomy currently has mid-market businesses, but gradually switching to larger accounts
  • 05:36 – Average customer pay annually
  • 05:49 – Average number of current customers
  • 05:58 – Unomy has currently raised capital
    • 06:08 – Unomy did a seed round and a few convertible notes
    • 06:18 Unomy is going to raise a Series A
  • 06:39 – Gal shares why they are raising capital
  • 06:56 – Unomy’s competitors are raising capital as well
  • 07:21 – Unomy will probably raise $5-6M
  • 07:40 – Unomy’s valuation
  • 08:33 – In any round, a founder should expect to lose anywhere between 25-35% of their company
  • 09:17 – Gal and Nathan discuss what an average deal is
  • 09:45 – There are a lot of VCs in Israel
  • 10:20 – Unomy has 3 branches
  • 10:48 – Team size is 24
  • 10:56 – Gross annual churn
  • 11:35 – Customer’s LTV
  • 12:02 – CAC
  • 13:20 – Number of companies in Unomy’s database
  • 13:58 – Gal shares what makes them better than their competitors
  • 15:00 – Unomy has a variety of categories
    • 15:30 – Unomy was founded to help sales companies, not investors
  • 16:06 – Unomy uses more sources than others
  • 17:19 – Unomy has a guarantee and if you get a bounce email, you can get your money back
    • 17:38 – Unomy does real-time verification
  • 19:10 – The Famous Five

 

3 Key Points:

  • In any round, a founder should expect to lose anywhere between 25-35% of their company.
  • A company should focus on why it was founded in the first place.
  • Do what you love and are passionate about and the rest will take care of itself.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Show Notes provided by Mallard Creatives

Transcript

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0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination.

0:21.2

We just broke our 100,000 unit sole mark.

0:23.9

And I'm your host, Nathan Latka.

0:28.5

Okay, Top Tribe, this week's winner of the $100 is Rick Siegman.

0:32.3

Rick Siegman.

0:33.7

He is stuck brick and mortar business.

0:37.0

That is his focus.

0:38.3

So congratulations, Rick.

0:40.2

If you guys want to win 100 bucks every Monday on the show in order to enter, simply

0:44.1

subscribe to the show on iTunes now.

0:46.7

And then text the word Nathan to 33444.

0:50.5

Again, text the word Nathan to 33444.

0:54.5

Folks, many of you reach out to me and you say, Nathan, so many guests on your show talk about the importance of batching.

0:59.9

But whenever I try and batch, you tell me this, you go, Nathan, they don't book back-to-back times.

1:04.1

So you, or they don't show up after they book.

1:06.3

It's frustrating.

1:07.3

The answer is, guys, you have to use smart tools I use a tool called a QD scheduling at Nathanlattka.com forward slash schedule I'll tell you

1:14.7

specifically how I use it later on in the episode Nathan Lacta here this episode

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