Hey everyone, thanks for tuning into Power Athlete Radio, featuring The Crew,

where a former pro football player and a D3 All-Star use strength and conditioning

as an excuse to talk about anything but. Now, here's John and Tex.

Welcome to another episode of Power Athlete Radio, where we dissect all things having to do with strength conditioning performance and what's really happening within the current landscape

of performance. Performance performance or anything else.

Anything else.

But I think what we're going to dive in today for this episode is the new NIL laws that are coming

into effect.

And more importantly, the reversal of the NCAA has governed college sports for as long as I've ever known it.

So it's pretty fascinating now through some laws and some recent Supreme Court ruling

that athletes can now monetize their likeness, their name, and their imagery.

And we're seeing it all over the internet so we did some research to try to understand this rather than just what

is saw on Instagram or drop by the now famous Instagram and tick tock or

athletes well what's what's wild is that this could not have happened without social media.

So, you know, pre-social media era, I mean, you know, how does a player control his likeness?

How does he necessarily sell it?

I mean, the ability to represent, I mean, there's just so much more access.

Now you can have, you know, we were checking out the Freson State basketball girls,

those twins that have 263,000 followers on Instagram

and have millions of followers on TikTok.

I mean, they have such a capture of media

that when they push stuff out,

...