Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We're here.

Do this, not that.

We are back.

And I'm excited.

I'm always excited.

I'm excited to share some of the latest things that we're seeing that are working.

That's what we're going to do today.

We are going to share some test ideas that you may not have tried that we're seeing working right now.

So let's first talk about this test idea.

Business and consumer marketers, I don't think, I probably have even tried at all, let alone are doing enough.

And that is using a hero stat in your subject line. We're seeing in the last six months

when marketers use both business and consumer marketers use a hero stat in their subject line,

and that's it, in their subject line, it is increasing open rates by over 20%. Now, what is a

hero stat? Right. Most of the time in your subject line, is increasing open rates by over 20%. Now, what is the hero stat?

Right? Most of the time in your subject on, what do you do? Right? You're writing,

you check out this great webinar or 20% off discount or something along those lines. You're

talking about what the offer it is that you are promoting. But instead of doing that, what we should be thinking about is what is that one compelling

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