Welcome to Second in Command, brought to you by COO Alliance, where top-level

COOs share their insights, tactics, and strategies that made them the chief behind the chief. And now, here and now here's your host, Cameron Herald.

Mimi Nacchine is the chief.

Mimi Naxchine is the chief operations officer at gym launch and Prestige

labs helping gym owners create profitable clientele. She oversees all

operational areas including customer service, sales, IT, HR, finance, and marketing.

Mimi was the 14th employee when she joined in October of 2017 and they've now grown to a strong 96 people in just over a kind of 16 months.

Prior to gym launch, she spent eight years working with digital marketing companies primarily

in the automotive space and she's now proud to work at

gym launch which recently went from zero to 30 million dollars in

revenue in 18 months. They are not exaggerating. I know her two co-founder

as well and Mimi's also one of the founding members of the CEO of Alliance.

So Mimi, welcome to the Second in Command Podcast.

Thanks Cameron, thank you for having me.

Yeah, no, I'm looking forward to kind of diving in here a little bit. You guys have got a spectacular reputation as an organization on what you've built, but I want to go a little bit before that. I want you to tell us kind of a little bit about who you are and kind of where your skill set came from before we dive into even Jim launch itself.

Yeah, I'm definitely a like to know everything kind of person. I like having my hands in all the different pots and really understanding how everything flows and works together.

In school I went to school for business management, but I focused in hospitality of all things, which I'm clearly not using that degree at this point, but as soon as I was done I realized I didn't want to stay in that industry and found a job doing just entry-level digital marketing.

I supported myself by bartending on the side full time and also working full time.

That was interesting.

And then worked my way up through different positions in marketing.

And through that, I kind of stepped up, I guess,

according to my last company as an operator

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