Ep. 516 - Imad Jbara - The Shocking Mistakes COOs Make (and How to Avoid Them)
Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
4.9 • 225 Ratings
🗓️ 7 October 2025
⏱️ 32 minutes
🧾️ Download transcript
Summary
What really separates a COO who keeps the lights on from one who drives exponential growth?
In this episode, Cameron sits down with Imad Jbara, COO of L2 Infinite Insurance and former COO of WoJo Media, who transformed a company’s client retention from 20% to 80% in just six months. Together, they unpack how COOs can build trust, fire with confidence, elevate leaders, and use systems to scale companies without chaos.
From the painful lessons of firing too aggressively to the wisdom of patient onboarding and leveraging AI, Imad shares the unfiltered truth about what it really takes to succeed as a second in command.
If you’re tired of firefighting and want proven systems to grow your company with less chaos, you can’t afford to skip this episode. Listen now for exclusive insights you won’t hear anywhere else.
About the Guest
Imad Jbara is the COO of L2 Infinite Insurance and former COO of WoJo Media, where he helped transform client retention and scale revenues dramatically. He’s trained some of the largest sales teams in the world and worked alongside icons like Tony Robbins, Grant Cardone, and Alex Hormozi. Imad is known for building systems, empowering leaders, and creating the cultural foundations that allow companies to thrive.
🔗 LinkedIn | Website
Resources & Links Mentioned
- Process Street (SOP software)
- Maslow’s Hierarchy of Needs
Important Links
- Connect with Cameron: Website | LinkedIn
- Explore the COO Alliance - The World’s Leading Community for Seconds in Command
- Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
- Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
- Chat or video call with AI Cameron via Delphi
The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by Podcast Your Brand. Production and editing by Podcast Your Brand.
Transcript
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| 0:00.0 | This was a very big learning lesson. I think when I first stepped into these kind of rules, |
| 0:03.9 | even before the company before that, the hardest part was transitioning into the company |
| 0:08.6 | and getting the respect. It was like you, it's always you're either too aggressive or you're |
| 0:14.1 | too kind. And I learned my lesson with this one. I came in and I was kind of tired of the |
| 0:19.2 | shit and I was aggressive. and it bit me in the ass |
| 0:22.4 | because the culture then shifted. Great because now we were defined the standard but it kind of took a little bit longer for me to build everybody up because if you go in there and people are listening and they're just constantly, it's like a lazy, fair attitude and I don't like that in companies. like you guys I want up to you I want a players if you guys are B or C players I don't want |
| 0:39.6 | you so then everybody got nervous because like oh It's like a lazy, fair attitude. And I don't like them companies. I'm like, you guys, I want to help you. I want A players. |
| 0:38.3 | If you guys are B or C players, I don't want you. |
| 0:40.3 | So then everybody got nervous. |
| 0:41.3 | He was like, oh, we went from being lazy and not doing anything to now actually having to work, which is, oh, what a shocker. You're at the job. You should be working. Welcome to the Second in Command podcast, produced by the C.O. |
| 0:58.2 | Alliance and brought to you by its founder, Cameron Harold. |
| 1:02.1 | In the Second in Command podcast, we talk to top COOs who share the insights, strategies, |
| 1:07.8 | and tactics that made them the chief behind the chief. |
| 1:11.2 | And now, here's your host, Cameron Herald. |
| 1:18.0 | My name is Imad Joubarra. |
| 1:19.8 | I have trained the biggest sales teams on the planet, |
| 1:23.6 | taking companies from seven to eight figures through client retention. |
| 1:26.3 | I've worked with people like Tony Robbins, Grant Cardone, Alex Romozy. I've helped out their |
| 1:30.7 | infrastructure systems and overall package. And you're gonna have a great time |
| 1:36.1 | listening because I'm gonna give it, I'm gonna give you guys so much actual tangible |
| 1:40.1 | step-by-step details that you can implement your company that will take it to the |
| 1:43.0 | next level within the next 60 to 90 days. |
... |
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