Ep. 5 - Content vs Clickbait

Iron Culture

The MASS Crew

Sports & Recreation, Health & Fitness

4.8 • 827 Ratings

🗓️ 11 March 2019

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on Iron Culture Eric and Omar reflect on the decisions content producers make in the fitness industry. While snake oil peddlers are abundant, even well meaning, well informed leaders have to figure out how to help as many people as possible without losing the quality and utility of their message. In this episode Omar and Eric reflect on their own content and where they personally try to find the balance between building a broader reach without turning away from their mission statements.

Transcript

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0:00.0	Hey, I got a compliment to give you, Eric, and that is, my brother's currently, you know, doing his thing.
0:06.5	He's doing a recomp.
0:07.5	He's looking great.
0:08.5	He has listened to some of your stuff, some interviews and so forth, like, well, he eats his morning breakfast.
0:14.0	I have not, but one that he told me, a story that he told me, correct me if this is not true,
0:20.2	he said he laid a story how after your first show,
0:24.0	the regain of weight where was pretty intense
0:27.4	and where you said, I think, your starting point,
0:30.1	I'm making up numbers.
0:30.8	Let's say you started at 190, you cut down to 160,
0:34.3	and then you got back up to like 200 after that.
0:37.1	Is that true? was it was your
0:38.5	regain after the first show that amount so I started 210 yes uh 210 215 actually and then I
0:46.0	dieted down my lowest weight uh was 178 and oh 7 my first show yep uh and then two months, I was up to 226.
0:55.7	Yes, that's exactly the story that you were.
0:58.4	48 pounds in two months.
1:00.0	Yeah.
1:00.1	Just a solid.
1:01.7	I almost reached my goal of gaining a pound a day, but I didn't quite.
1:05.6	Nice.
1:06.6	Nice.
1:07.1	What, so out of curiosity, what made you stop at 226?
	...

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