Ep 491: Earning Premium Planning Fees By Demonstrating Hard-Dollar Tax Savings For Business Owner Clients with Patrick Lonergan
Financial Advisor Success
Michael Kitces
4.7 • 719 Ratings
🗓️ 26 May 2026
⏱️ 90 minutes
🧾️ Download transcript
Summary
What would it take for a client to happily pay you $70,000+ per year… and feel like they're getting a bargain? In the case of today's guest, it's building a high-value advisory firm by helping business owners unlock significant tax savings, often in the hundreds of thousands of dollars.
Patrick Lonergan is the founder of Vital Wealth, an RIA based in Clinton, Iowa, that generates $2.5 million in annual advisory fee revenue for approximately 100 client households. In this episode, Patrick breaks down how he structures his services around a clear, tiered tax strategy approach, starting with foundational optimizations and progressing into more advanced, high-impact planning techniques. Listen in to learn how these strategies go beyond tax savings to support better cash flow, smarter reinvestment decisions, and long-term wealth building for entrepreneurs, as well as how delivering clear, tangible value has turned his clients into powerful referral engines.
For show notes and more visit: https://www.kitces.com/491
Transcript
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with |
| 0:07.1 | financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading |
| 0:12.4 | financial advisors navigated the inevitable challenges that arise on the path to success |
| 0:17.4 | and get insight from leading industry consultants about how to break through to the next |
| 0:22.2 | level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. |
| 0:29.0 | Welcome to the 491st episode of the Financial Advisor's Success podcast. My guest on today's |
| 0:34.6 | podcast is Patrick Lonnergan. Patrick is the founder of Vital Wealth, an RIA based in Clinton, Iowa that generates |
| 0:40.7 | $2.5 million in annual advisory fee revenue for approximately 100 client households. |
| 0:46.5 | What's unique about Patrick, though, is how his firm is able to charge its business owner |
| 0:50.5 | clients annual consulting fees north of $70,000 by offering tax planning strategies |
| 0:55.6 | that frequently save them hundreds of thousands of dollars. In this episode, we talk in depth |
| 1:00.5 | about how Patrick is able to offer his clients significant hard dollar tax savings by first |
| 1:05.4 | taking advantage of what he calls level one administrative and bookkeeping opportunities, |
| 1:10.0 | such as maximizing the QBI deduction |
| 1:12.3 | or choosing an optimal business structure, how Patrick then moves on to level two opportunities |
| 1:17.1 | where some investment is required on the part of the client, for example, defined |
| 1:20.7 | contribution and defined benefit retirement savings plans, and how Patrick also considers |
| 1:25.8 | level three strategies that combine sections of the tax |
| 1:28.4 | code to create tax efficiencies, for instance, by compliantly setting up a microcaptive insurance |
| 1:33.3 | company. |
| 1:34.4 | We also talk about how the tax saving strategies Patrick puts to use are particularly valuable |
| 1:38.9 | for entrepreneurs who can reinvest in their business, potentially generating profits that |
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