EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 3 January 2024

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's. Main Discussion Points: - The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers) - For business leads, follow up within 24 hours or open and response rates drop 30%+ - ...

Transcript

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0:00.0	We are back for Ask Us Anything.
0:11.9	And this week, Kristen is not here.
0:14.1	She's still on vacation, so I'm riding solo, which is always a little bit.
0:19.1	You know, you never know what's going to happen when I'm by myself
0:21.0	here. And don't forget that at the end of the week we release our 10 minute episodes that
0:26.2	have the tactics, tips and all this stuff. But this episode, we go super short and all week long,
0:32.4	we get in questions. We get in work questions and we get in ridiculous questions.
0:37.7	We try to tackle one of each.
0:40.4	Okay.
0:41.2	And so I'm going to start out with the work question that we got on, that we got on, that we got in this week.
0:48.1	And it was from Jonathan in Georgia.
0:52.4	Hello, Jonathan.
0:53.2	How are you?
0:54.4	So here's what Jonathan's work question is for this week.
0:59.0	What is the biggest marketing mistake marketers make most often?
1:05.2	Big question.
1:06.5	The biggest marketing mistake.
1:08.0	So let's bring it down, you know, consumer and business.
1:10.7	It's basically the same thing. The biggest mistake is speed. Everything related to speed,
1:16.8	in my opinion. And the reason I say speed is that we don't get back to people fast enough
1:24.6	when they are engaging with us, buying from us, doing anything with us.
1:29.7	And let me give you some examples of what I mean and actually some stats to consider.
	...

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