Welcome back to another what's up this week from Do This Not That.

So we're testing out these new formats, right?

This is a super short format we do at the start of every week to share. What do we see that's going on to start out the week that's super interesting? And then we still do our Ask Us Anything, which is on Wednesdays. We're also really short. And at the end of the week, we release our longer 10 minute episode, which has tips and tactics and stuff. And hopefully you're liking these different formats.

We're testing them out.

We still know exactly the path, but we're going to keep on messing around with stuff.

And hopefully it's interesting and fun and it has some value for you.

Thanks for being here.

So what is going on this week?

Well, I was just reading through this study, which I thought was super interesting from a company called Amplified.

They just released it.

And the study was all about where you should be putting your short form video content to get the maximum reach.

And the reason this was interesting to me is that we've been really analyzing where we should expand our social media presence.

We're pretty heavy on LinkedIn. We've been on X for a while, which is really going into the

toilet in terms of our performance there. And we're like, where should we expand? And we've been

looking, and especially because we're rolling out so much short form video content, where should we

be putting it all? And so we've been looking, should we be on TikTok or should we be on Instagram?

Where's the place to be? And everyone always talks about TikTok, TikTok, which is great.

But this study that came out from Amplify looked at 1,300 different brands, consumer and business

brands that both have a presence on Instagram and on TikTok.

And I was surprised, but they found that Instagram, specifically Instagram reels,

has far and away the greatest reach, the highest level of engagement than any other short form video content

play that you can do.

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