Whether you sell a product or service or not or your own salary and your own in your own talent,

we're all selling ideas. And so think of selling as serving, not as trying to get something

or trying to manipulate someone or trying to, you're not trying to build your employer out of money

you don't deserve.

Hey, everyone. Thanks so much for joining us today on Her Money.

I'm Gene Chatsky, and look, we all know that negotiating for a higher salary can be

incredibly nerve-wracking, even during amazing economic times.

And unfortunately, we are not in amazing economic times. If you caught our

recent episode with Employment Attorney Peter Rabar, you know layoffs are top of mind for a lot of

people right now. And uncertainty, well, if it isn't the word of the year, it probably should be.

But if you've been with your company for a while,

or you've taken on more work this year, or even in the past couple of years, you might want to

ask for a raise anyway. And I, for one, think that you should, because every time a woman

advocates for herself, we move the needle just a little bit more towards closing that onerous gender pay gap.

By doing so, you are paving the way for other women to know what they deserve and to have the confidence and the guts to demand it.

And the data actually shows that now is a good time to do it.

According to research from Fortune magazine for the first time in a decade, workers who stayed

in their roles saw way bigger wage bumps, 4.6% than those who switched jobs, just 0.2%. So the question is,

how do you do this? How do you make that ask? How do you communicate your value clearly and

confidently and unapologetically? My guest today, Casey Brown, has the answer. She is a negotiation and pricing expert, founder of

boost pricing, and the woman behind the TED Talk know your worth and then ask for it,

which has over 4 million views and counting. We are going to take a very quick break here.

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