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HerMoney with Jean Chatzky

Bree McKeen On Reinventing A 100-Year-Old Industry, One Bra At A Time

HerMoney with Jean Chatzky

Jean Chatzky Her Money

Investing, Entrepreneurship, Business

4.81.3K Ratings

🗓️ 13 June 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

Have you ever wondered how to get a new product off the ground, especially as a woman pitching in a male-dominated venture capital world? On this episode, Jean sits down with Bree McKeen, founder of lingerie brand Evelyn & Bobbie, to talk about what it really takes to launch a company, protect your ideas, and raise capital. Before Bree created a bra that’s now disrupting a $13 billion industry, she was sitting on the other side of the table, as a VC herself. Listen in for insights on intellectual property, entrepreneurship, and how to stand your ground in a system that still doesn’t take female founders seriously enough. SUBHEAD: … Does more financial confidence sound good to you, then you might want to try:  🚀 ⁠FinanceFixx⁠ – Our 4 or 8-week coaching program to get your finances on track!  📈 ⁠InvestingFixx⁠ – A club for women ready to grow their wealth. Your first month is completely free. Have a question for us? Write to us (or send us a voice note!) at ⁠[email protected]⁠. While you’re at it, join the HerMoney community! For the latest episode drops and financial news you can use, subscribe to our newsletter at⁠ ⁠⁠Hermoney.com/subscribe⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Amazon offers employees up to £8,000 for education and training, like Juliet.

0:07.0

She's now a trained technician.

0:10.0

And to her, the sound of machinery in need of repair, reminds her of how far she's come.

0:18.0

In two years, she's landed her dream job, providing her with valuable skills.

0:24.2

That's up to £8,000 for education and training at Amazon. Eligibility conditions apply.

0:32.3

So many times you'll be in a conversation with an investor who has no interest in investing in you,

0:38.8

but they're looking at another company next door, and they're doing due diligence on that

0:43.4

investment, and they want to learn about what you're doing. Remember that, and give them

0:48.4

information very intentionally, and it's like dating, you know, go slow. It's okay. Go slow. It's a very important

0:57.7

relationship. Hey, everyone. Thanks so much for joining us today on Her Money. I'm Gene Chatsky.

1:05.5

And I'm wondering what was your most recent big idea, your most recent brainstorm? Have you ever invented anything or

1:15.7

patented anything? According to the World Economic Forum, just 10.9% of all patents in the U.S.

1:26.1

are granted to women. That number is climbing slowly, but you know us here

1:31.6

at her money. We're impatient. These things do not happen quickly enough. There is this enormous

1:39.2

gender gap when it comes to who gets credit and who gets compensated for all manner of ideas and inventions.

1:48.2

My guest today, Brie McKean, she knows a thing or two about that and about patents.

1:53.6

She's got six of them.

1:56.2

Brie is the founder of lingerie brand Evelyn and Bobby because she had a dream for a better bra.

2:05.4

She struggled for years with aching shoulders, tension headaches, and posture issues from

2:12.0

wearing an underwire bra. And she was disappointed with the alternative bra options on the market so she created

2:19.8

her own solution today we're going to hear about how she did it and what the landscape is like for

2:25.8

other women with inventions of their own free welcome to the show hi jean i'm so happy to be here

...

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