Where are you? How do you feel in that moment?

Are you cold? Are you hungry? Are you sad? Are you doom scrolling at night on social media?

Where did you see the item and how much is it?

Inevitably, when you do that, even if you don't do that every single time,

you start to see patterns around how you feel and how marketing then plays upon how you feel.

Hey, everybody.

Thanks so much for joining us today on Her Money.

I'm Gene Chatsky and birthday.

It's coming up next week.

I want you to know that you are not alone if the climate news in the last few years has felt depressing seems to be the best word.

There are so many elements that we cannot control, like the policies enacted or not enacted by governments around the world, the corporations, many of which seem to prioritize short-term

profits over long-term planetary health. But here is the thing. We can make a difference and not

just a difference in the world. We can make a difference in our own wallets, which are probably

feeling a little thinner these days. My guest,

Ashley Piper, is going to tell us all about this. She is a sustainability expert and the author

of the new book, No New Things, a radically simple 30-day guide to saving money, the planet,

and your sanity. I'm particularly interested in that

last thing. She has a challenge for all of us, a 30-day no-buy challenge that will not only help

the planet, but also save us some serious cash. We are going to take a very quick break.

With inflation affecting everything from the groceries we buy

to the price we pay for gas, using apps that make my money go further is essential. That's why I like

Upside. It gives me real cash back on the things that I'm already buying. I first started using

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