This isn't your average business podcast and he's not your average host.

This is the James Alteter Show on the Standsbury Radio Network.

So, Scott, I just bought or I pre-ordered your latest book, which now I immediately forget

the name of.

Go ahead, I'll use some place, go ahead, value some place else.

So I'm looking forward to getting that.

Okay, yes.

And but I have to say, as much as I enjoy your Dilbert comics, I enjoy even more everything

else you write.

Like your book from last year had to fail at almost everything and still win big.

Kind of the story of my life is one of my favorite books.

Thank you.

I appreciate that.

It hasn't gotten nearly the public acceptance that I would hope, but the small group of

people who are reading it seem pretty excited about it.

So that's meaningful.

Well, let me ask you a question.

Given that you're read in 2,000 newspapers or more now for all, I know how come this

book didn't really get all out there?

I think it's in a genre that tends to be more of a fashion type of a business because

it used to be the self-help books where everything, everywhere there was a self-help book.

Now I think you'd find that probably there are very few self-help books of any type that

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