Ep #443: The Arm Coach Kristine Rucker

The Life Coach School Podcast

Brooke Castillo

Education, Entrepreneurship, Business, Self-improvement

4.8 • 9.2K Ratings

🗓️ 13 October 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You might think that having a broader niche will help you your goals, but it’s not true.

My guest today is living proof that niching down lets you help more people.

In this episode, Kristine and I dive into the importance of niching down and Kristine’s advice for anyone trying to stand out in a big industry. Niching down opens you up to so many more opportunities, so we share how to narrow your niche right now.

Get full show notes and more information here: https://thelifecoachschool.com/443

Transcript

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0:00.0	You are listening to the Life Coach School Podcast with Brook Kishtio episode number 443.
0:06.7	Welcome to the Life Coach School Podcast where it's all about real clients, real problems,
0:13.5	and real coaching. And now your host, Master Coach Instructor Brook Kishtio.
0:19.5	What's up my friends? I'm so happy. Did you want to say hi? Hi! I have a special guest today!
0:30.3	So happy to be here. She's so excited. We are talking today to Christine Rucker about
0:37.4	being an arm coach. And before I introduce her, I have to tell you that we met in the best
0:46.3	most magical way. And we were just meant to be friends and she was already one of my coaches
0:52.5	and she has an amazing niche that I want to share with all of you because it's such a great example
0:59.6	of how so many of you in your businesses can narrow down your niche and make more money. So
1:05.2	welcome to the podcast. Thanks Brook! Introduce yourself. Tell them how you struck to me when we first met.
1:10.8	So I live here in Scottsdale and in my neighborhood there was all this was about a new member.
1:19.6	And so you know just curious like what's happening and they're like oh maybe you know her,
1:24.4	she's a life coach. She has a podcast and I just knew. I just knew it was you. It was you!
1:31.8	And I saw you at the club and I just had to introduce myself you know, stocking you.
1:36.5	Like hey! It was so great. She did not stock me at all. I was so excited to meet someone at the club.
1:42.9	There she was. She was already one of my coaches and we became literally immediate friends.
1:48.9	Yeah. And then what was it that very next week?
1:51.5	Yes. The weather had kind of turned a little bit here in Scottsdale. So Joe and I decided to go
1:56.4	to Miami for a little getaway. So I'm sitting at the pool and you walk by. It was crazy. Like what
2:05.6	are the chances that we are going to neither one of us knew we were going to Miami. We both show up at
2:10.2	the exact same hotel, exact same pool at the exact same time. Destined. So destined to be friends forever.
2:15.7	So we became fast friends and we've spent a lot of time together. And so as I do with my friends
	...

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