Ep. 434 - Trellis COO, Ross Beyeler

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 24 December 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency.

During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures.

You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change.

This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The formation of Growth Spark and its focus on E-commerce, particularly with Shopify. (13:54)
The importance of understanding the "why" behind changes and involving the team in the decision-making process. (24:01)
The long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy. (33:55)
The decision to sell Trellis to Zaelab and the vision shared by Evan, Zaelab's CEO. (33:49)

Resources:

Connect with Ross: Website | LinkedIn

Matt Wool and Robert "Bob" Glazier episodes

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

And much more...

Transcript

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0:00.0	I'm Cameron Harold, the founder of the Second in Command podcast. Really quick, before we jump into today's episode, you need to know about two important ways that we can help you and your company grow.
0:09.6	Number one, check out the CO Alliance. It's for CFOs, presidents, BPOps, or whoever is your company's second in command to the CEO.
0:18.3	The CO Alliance is the world's leading community for the second in command, and it gives CFOs the tools and connections to the CEO. The COO Alliance is the world's leading community for the second in command,
0:22.4	and it gives COOs the tools and connections to grow themselves and the company.
0:27.1	Head over to COO Alliance.com to learn more about our members and the results, the program,
0:32.3	and our 10x guarantee. If you qualify for membership, you can set up a complimentary call with
0:37.2	our team to discuss if it's right for you. I'll tell you about set up a complimentary call with our team to discuss
0:38.2	if it's right for you. I'll tell you about number two in a bit, but first, let's start this
0:42.4	week's episode. I think the ones who've done the best, there's probably two traits that
0:46.6	stay out the most, right? One is just a natural ability to manage people, right? Because most
0:51.9	leadership roles are going to require management.
0:59.0	And seeing them being able to relate to others, empathize with others, take their feedback into consideration, being able to communicate change management. Those who are really effective
1:03.8	at those skills tend to do well as leaders, at least within our organization. So that was a big
1:08.1	thing that we saw.
1:21.2	Welcome to the Second in Command podcast, produced by the C.O. Alliance and brought to you by its founder, Cameron Herald. In the Second in Command podcast, we talked to top COs who share
1:27.3	the insights, strategies,
1:29.1	and tactics that made them the chief behind the chief.
1:32.6	And now, here's your host, Cameron Harold.
1:39.5	All right, we've got a super cool episode today.
1:41.8	We have a guy named Ross Biler.
1:44.4	Ross is the C.O for a company called Trellis, and they actually have just sold and merged
1:50.0	into a company called Zaylab, where he's now the vice president of operations.
	...

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