Ep 431: MILITARY BROKEN? How DFND is Fixing Your Sleep, Pain, and Readiness

Ones Ready

Aaron Love, Trent Seegmiller, and Jared "Peaches" Pietras

Education, Special Reconnaissance, Special Operations, Air Force, Pj, Combat Control, Tactical Air Control Party, Self-improvement, Fitness, Selection, Health & Fitness, Pararescue, Special Warfare, Tacp, Government, Assessment And Selection, Cct

4.9 • 1.2K Ratings

🗓️ 21 February 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send us Fan Mail You’re sleep-deprived, broken, and your body’s on a crash course to VA disability. Sound about right? Steve Burnett, CEO of DFND, joins Ones Ready to drop truth bombs on why your body is wrecked and how to fix it. We’re talking infrared sleepwear that legit “drugged” a general (his words, not ours), compression gear that slashes injuries, and why the military STILL refuses to invest in its most important asset—you. 🔥 Are you training to fail? You spend all that time getting s...

Transcript

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0:00.0	One's ready.
0:03.2	Go!
0:07.1	Cool.
0:07.5	Hey, everybody.
0:08.1	Welcome back to the ones ready podcast.
0:09.6	You're in the team room.
0:10.7	I have the CEO of Defend USA.
0:14.2	You guys have heard us talk about Defend a lot.
0:17.2	And now we decided to bring on Steve Burnett to come on and actually talk to us about everything, all the good things that Defends doing and everything that you got your hands in.
0:25.9	So I appreciate you joining us, Steve.
0:27.6	Oh, thanks for having me, peaches.
0:28.8	Appreciate it.
0:29.8	Yeah, absolutely.
0:31.0	So, like, tell us about what Defends is all about and, like, how did you even get into it?
0:36.9	Well, I've been in the apparel industry for 35 years. I'm
0:40.0	aging myself a little bit. But, you know, both my business partner, Jeff Herdman and I have a
0:46.2	common friend who's been in the military for a while. We've been listening to what he had to say
0:51.3	for a very long time, meaning probably 15 or 20 years,
0:59.3	about the two big physical issues within the military that still stemmed today, which is musculoskeletal injuries and the undeployable rate and the lack of sleep. So, you know, us putting
1:06.8	our heads together, we developed a defend, which some people, you know, we just took
1:12.9	the ease out, so to speak. We thought it would be a great name, you know, for the company. And we
1:18.1	are very compliant, 100% made in the USA clothing manufacturer based in California. When we started
	...

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