Ep. 43: Jordan Moblo (@Jordys.Book.Club) on Growing a #Bookstagram Account
Sarah's Bookshelves Live
Sarah Dickinson
4.9 • 732 Ratings
🗓️ 22 January 2020
⏱️ 51 minutes
🧾️ Download transcript
Summary
In Episode 43, Jordan Moblo talks about how he grew his #bookstagram account to over 35,000 followers in a year and a half and shares tips for growing your own #bookstagram account.
This post contains affiliate links, through which I make a small commission when you make a purchase (at no cost to you!).
Highlights
- Why Jordan started his #bookstagram account (and what his husband thought about it initially).
- How he grew his account to 30,000 followers in the age of the Instagram algorithm.
- How he feels about being a male in the predominantly female #bookstagram community.
- How Jordan fits his #bookstagram “work” in given he has a full-time job.
- The origin of the white coffee mug.
- How Jordan found his #bookstagram “aesthetic.”
- Jordan’s best photography and photo editing tips.
- How Jordan jumped from reading 15 books a year (pre-#bookstagram) to reading 225 books in 2019.
- How both Jordan and I got to be Book of the Month judges.
- Jordan’s Mystery Book Club.
Jordan’s Book Recommendations
Two OLD Books He Loves
- Fantasticland by Mike Bockoven | Buy from Amazon [23:35]
- The Blinds by Adam Sternbergh | Buy from Amazon [26:04]
Two NEW Books He Loves
- You Are Not Alone
by Greer Hendricks and Sarah Pekkanen (Out March 3) | Buy from Amazon [28:48]
- Anyone by Charles Soule | Buy from Amazon
[33:46]
One Book He DIDN’T Love
- The Great Pretender by Susannah Cahalan | Buy from Amazon [37:22]
One NEW RELEASE He’s Excited About
- The Ballad of Songbirds and Snakes
Other Books Mentioned
- The Family Upstairs by Lisa Jewell | Buy from Amazon
- Nothing to See Here
- The Fountains of Silence
- Daisy Jones & the Six
- Recursion by Blake Crouch (My Review) | Buy from Amazon [28:10]
- An Anonymous Girl
- The Wife Between Us
- The Oracle Year by Charles Soule | Buy from Amazon
- Brain on Fire by Susannah Cahalan (My Review)| Buy from Amazon [37:43]
- The Hunger Games Trilogy by Suzanne Collins | Buy from Amazon
Other Links
- Steph at Pie Lady Books
- Jordan’s #bookstagram tutorial post
- Facetune (photo editing app)
- Preview (Instagram app)
- Jordan’s Book of the Month essay on The Family Upstairs
- Sarah’s Book of the Month essay on Nothing to See Here
- Ep. 25: Siobhan Jones (Book of the Month Editorial Director)
- Ep. 40: Byrd Leavell (Literary Agent with United Talent Agency)
- Carrie from Boston Book Fanatic (Jordan’s Mystery Book Club partner)
- Jordan’s wedding picture Instagram post
- Jordan’s New / Original A Little Life Instagram post
About Jordan
Jordan runs the #bookstagram account @jordys.book.club, which has over 35,000 followers.
He is also a television Executive and lives in Los Angeles.
Next Episode
Mini Episode featuring Jayda Justus (@thehistorymom) on historical fiction and nonfiction history (airing January 29).
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Transcript
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| 0:00.0 | Welcome to Sarah's Bookshelves Live. I'm Sarah of the blog Sarah's Bookshelves. Each week I'm |
| 0:15.5 | talking with one bookish guest about two old books they love, two new books they love, one book they don't love, and one new |
| 0:22.7 | release they're excited about. We're going to get real and sometimes a bit snarky about all things |
| 0:28.3 | books. If you like the show, I'd really love your support. Spread the word to your reader friends, |
| 0:33.8 | subscribe to the show, rate and review it wherever you listen to podcasts, or get bonus podcast episodes |
| 0:40.8 | by supporting the podcast on Patreon. There's a link in the show notes and in my Instagram bio to my |
| 0:47.5 | Patreon page. Let's get rolling. Hey everyone, welcome to the first regular full-length episode of Sarah's Bookshelves Live for |
| 0:55.9 | 2020. And I say regular because my first full-length episode of the year was the Winter |
| 1:01.2 | 2020 book preview with Catherine from Gilmore Guide to Books. And those are always really |
| 1:07.0 | popular episodes. So if you missed that one, go check it out. And I also want to |
| 1:11.6 | apologize up front. I'm on the tail end of a cold right now, so my voice sounds a little bit |
| 1:16.0 | scratchy. So I'm sorry about that, but we will make it through. So for those of you that have |
| 1:21.6 | bookstagram goals for 2020, and I'm sure that's a lot of you, this episode is for you. Today's guest is Jordan Mowblo, |
| 1:29.4 | otherwise known as at jordy's.book.combe, on Instagram. Jordan started his bookstagram account in |
| 1:36.0 | July of 2018, so only about a year and a half ago. And he grew it to over 30,000 followers in that |
| 1:42.3 | short amount of time. So today, we're going to talk about |
| 1:44.9 | how he did it. Welcome, Jordan. Hi. Thanks for having me. Thanks so much for being here on a weekend, |
| 1:50.7 | y'all. So this is a Saturday recording. Jordan is all the way out west and I'm on the East Coast |
| 1:55.7 | and he works full time. So we had to make it work on a weekend. Tell me, why did you decide to start a bookstagram account? |
| 2:03.4 | I didn't like decide to start one. I think that I was just looking for a place to keep track of |
| 2:08.1 | everything I was reading. And when I was taking pictures of books and looking through Instagram |
| 2:14.1 | randomly, I think I just stumbled into this rabbit hole that is this community of |
... |
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