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Financial Advisor Success

Ep 427: Finding The Director Of Operations That Can Rebuild Your Team To Get To The Next Level with Sten Morgan

Financial Advisor Success

Michael Kitces

News, Business, Entrepreneurship, Business News

4.8696 Ratings

🗓️ 4 March 2025

⏱️ 90 minutes

🧾️ Download transcript

Summary

Sten Morgan is the owner of Legacy Investment Planning, a hybrid advisory firm based in Franklin, Tennessee, that oversees $220 million in assets under management for 90 client households. Today Sten joins the show to share how he made the difficult decision to turn over his entire original team and rebuild with a new director of operations to create a stronger foundation for future growth. He explains how he identified cultural and operational misalignments, navigated tough conversations with employees, and structured his hiring process to ensure the right people joined his firm. 

Listen in as Sten walks us through his firm’s five-step hiring process, why he insists on interviewing at least 4-6 candidates before making an offer, and the strategies he uses to work effectively with recruiting firms. He also shares why he's focusing on operational efficiency before engaging in a period of growth, how he proactively hires for roles before the need becomes urgent, and his structured approach to iterating on business ideas. If you're looking for insights on building the right team for long-term success, this episode is for you. 

For show notes and more visit: https://www.kitces.com/427 

Transcript

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0:00.0

Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

0:07.1

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading

0:12.4

financial advisors navigated the inevitable challenges that arise on the path to success

0:17.4

and get insight from leading industry consultants about how to break through to the next

0:22.2

level in your advisory business. And now here's your host, Michael Kitsis. Welcome everyone.

0:29.0

Welcome to the 427th episode of the Financial Advisory Success Podcast. My guest on today's podcast is

0:35.0

Sten Morgan. Sten is the owner of Legacy Investment Planning, a hybrid advisory firm based in Franklin,

0:39.9

Tennessee that oversees $220 million in Assets Center Management for 90 client households.

0:45.5

What's unique about Sten though is how he realized that the team that helped his firm

0:48.6

reach an initial level of success as a million-plus dollar practice was not the team he'd

0:53.0

need to take it to the next level,

0:54.8

and ultimately found that he had to turn over 100% of his original team, led by a new director

0:59.4

of operations, who eventually restaffed the entire firm in order to rebuild the team

1:03.8

for the next stage of growth. In this episode, we talk in depth about how Stan recognized that

1:08.8

while his firm appeared to be performing well in terms

1:11.1

of AUM and revenue and other business metrics, its culture was not resulting in the collective

1:15.4

skill set and team member initiative needed to reach the growth goals.

1:19.7

How Sten handled difficult conversations with team members to find the best resolution for

1:23.5

both them and for the firm, which quickly brought his firm's head count down from eight to four,

1:28.6

and why Sten decided to hire a new full-time director of operations to serve as an integrator

1:33.2

and make even more changes to get both staffing and day-to-day firm operations back on track.

1:38.6

Let's talk about how Sten and his operations director implemented a new five-step process for hiring,

...

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