Ep 423: Expanding Across The Household By Helping (Affluent) Sandwich Generation Kids With Their Parents’ Financial Needs with Cristina Livadary
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 4 February 2025
⏱️ 90 minutes
🧾️ Download transcript
Summary
Cristina Livadary is the CEO of Mana Financial Life Design, an RIA based in Los Angeles (that works virtually with clients nationwide) overseeing approximately $70 million in assets under management for 119 client households. Cristina's firm helps “sandwich generation” clients by crafting financial plans that address their personal needs and goals while also offering optional add-on planning engagements to tackle the financial challenges of their aging parents, who may require support in the future. This dual-focus approach ensures comprehensive support for clients navigating intergenerational financial responsibilities.
Listen in as Cristina shares how her personal experience navigating the challenges of caring for aging parents and young children inspired her to focus on serving this niche. She also discusses how she transitioned her firm to a complexity-based fee structure, how she conducts 20-minute “fit” meetings to determine whether prospective clients will be a good fit for her firm’s services and fee model, and the lessons she’s learned about creating defined roles for new hires in order to build a cohesive team.
For show notes and more visit: https://www.kitces.com/423
Transcript
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with |
| 0:07.1 | financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading |
| 0:12.4 | financial advisors navigated the inevitable challenges that arise on the path to success |
| 0:17.4 | and get insight from leading industry consultants about how to break through to the next |
| 0:22.2 | level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. |
| 0:29.0 | Welcome to the 423rd episode of the Financial Advisory Success podcast. My guest on today's |
| 0:34.2 | podcast is Christina Livideri. Christina is the CEO of Mana Financial Life Design, an RAA based in Los Angeles, California, |
| 0:41.1 | but working virtually with clients nationwide, that oversees approximately 70 million |
| 0:45.2 | in assets under management for 119 client households. |
| 0:48.8 | What's unique about Christina, though, is how her firm supports clients in the so-called |
| 0:52.3 | sandwich generation, by both creating a financial |
| 0:55.0 | plan for the client's personal financial needs and goals, and by addressing, often with a separately |
| 0:59.8 | paid add-on financial planning engagement, the financial issues facing their aging and frequently |
| 1:05.6 | less secure parents who may someday need to be supported. In this episode, we talk in depth about how Christina's |
| 1:12.9 | personal experience dealing with challenging issues with her own aging parents while simultaneously |
| 1:17.1 | caring for young children helped her recognize the challenges of those that the sandwich generation |
| 1:21.9 | face. How Christina leveraged the research she did for her personal situation, including finding |
| 1:27.0 | appropriate care for her mother situation, including finding appropriate |
| 1:27.5 | care for her mother after diagnosis with dementia, to create a blog and newsletter content that |
| 1:32.2 | resonated with both prospects and her current clients. And how this focus evolved into |
| 1:37.0 | Christina now providing planning services for both working age clients as well as their parents, |
| 1:42.0 | either as an add-on service to the child's engagement |
... |
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