Welcome to Second in Command, brought to you by COO Alliance, where top-level

COOs share their insights, tactics, and strategies that made them the chief behind the chief. And now, here and now here's your host, Cameron Herald.

Aaron Herald.

Aaron Rector is clinically trained therapist and chief operating officer at

Hungry for Happiness, a seven-figure online personal development company aiming

to help women all over the world end the fight with food and their body.

Aaron began her corporate career working in business and brand development for both the telecom

and weight loss industry after realizing that trying to understand the why

behind consumer behavior was where her true passion resided,

she pursued her master's degree in psychotherapy

from the University of San Diego.

Aaron trained as a therapist at one of the top research institutes in the country before deciding to combine her love of psychology and wellness

with her background in traditional business and consumer branding.

She began offering freelance consulting services to some of the wellness

industry's most influential podcasters, authors, life coaches, and speakers

earning in the six and seven figure range. Today, Aaron is a reputation for helping talented visionaries optimize and scale their businesses.

Today, at Hungry for Happiness, Aaron takes a bold approach to leading her team,

building and scaling a value-centric culture and thriving online startup.

She's slated to support the launch of two sister companies in 2019

and looks forward to working behind the scenes

of a more promising startups with a mission to change the world.

So Aaron, welcome to the Second and Command Podcast.

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