EP 418: Hunting by the Numbers, GoWild Founders Dig Up Interesting Stats on Hunters

The Rich Outdoors

Cody Rich

Entrepreneurship, Marketing, Business, Sports, Wilderness

4.9 • 1.5K Ratings

🗓️ 16 January 2020

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

My good buddy Brad Luttrell and co-founder of GoWild have always been able to BS about entrepreneurship for hours. In fact, we did a 3-hour podcast back on episode 246 if you really want to deep dive. In this podcast, Brad and I are joined by his co-founder Zack. We talk about the progression of business over at GoWild but also dive into some very interesting statistics that Zack and Brad have uncovered in the growth of their company. There are a lot of myths surrounding what hunting is or is not, there are also a lot of assumptions about hunters and hunting that tend to get made that turn out to not be accurate.

Show Notes:
Introduction – 0:04:33
GoHunt’s New Platform, GearBox – 0:14:00
Competing with Amazon & Big E-Comm – 0:21:31
Facts & Misnomers About Hunters – 0:35:20
Zack on the Data as a Non-Hunter – 0:46:33
Are Hunter Numbers Up or Down? – 0:51:41
Barriers of Hunters & the Industry – 1:04:20
Comparing Golf to Hunting & Tech Talk – 1:13:20
Closing: The GoHunt Study & Contact Info – 1:20:11

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Transcript

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0:00.0	My thing with looking at the future of hunting, we're not competing with anti hunters man, we're competing with Fortnite.
0:06.8	We're competing with youth sports.
0:08.2	We're competing with, you know, Netflix.
0:11.1	It's all this entertainment. Dude do why do you think small game
0:13.9	hunting is in such decline it's because small game hunting was entertainment you
0:18.9	know the the family hunted together for small game for entertainment and now like my nephews are
0:25.3	playing double headers on multiple sports on the weekends. It's like there's not that same demand
0:30.1	for entertainment that we had in the 80s when hunting was at its peak.
0:36.0	Welcome to the rich outdoors where we break down the tips, tactics and strategies of hunting's great
0:41.0	to not only help you become better hunters, but to motivate and inspire
0:45.3	you between hunting adventures. For more about us, including additional resources on our guests,
0:50.4	and links to everything we cover in the interview, check out the Rich Outdoors.net. This episode is brought to you by OnX Maps, as if OnX wasn't one of the most used tools already.
1:14.0	On X has launched some awesome new features that make it even better.
1:18.0	Sharing Waypoints has been a great feature,
1:21.0	but now you have the ability to share things like where camp is where the
1:25.1	truck is where tree stands are tracks you can even share complete routes with whoever you want.
1:31.7	One of the cool ways that I've been using this feature as a solo
1:34.5	hunter is that now I can not only share a pen with my wife showing her where my truck is parked,
1:40.1	but also I can send her an entire route that I plan to take.
1:43.2	That way if anything happens, she has some idea of where I went to.
1:46.8	Not only is this good piece of mind for myself, but also for her.
1:50.0	The other great way you could use this feature of sharing routes is things like tree stands or glassing locations.
	...

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