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Second in Command: The Chief Behind the Chief

Ep. 417 - How to Create Explosive Growth: Create a Vivid Vision

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 17 October 2024

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's episode of the Second in Command podcast is a brief excerpt from a conversation between Cameron and Carl J. Cox, in which they discuss a powerful strategy for long-term success, sharing how a visionary goal can transform an organization's trajectory. 

Listen as Cameron recounts moments of setting seemingly audacious targets that felt nearly impossible at first glance but, with careful planning and execution, became attainable milestones. 

You'll discover the importance of aligning teams with goals that are both ambitious yet plausible. Cameron also shares a moment where he and his business partner, almost instinctively, agreed on a massive revenue target for their company. Through a systematic approach, they exceeded this goal, underscoring the importance of clear vision, structured planning, and the right mindset to fuel growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!



In This Episode You'll Learn:

  • The concept of a BHAG (Big Hairy Audacious Goal) and why vision statements should be replaced with vivid visions. (0:00)
  • Why every business is a jigsaw puzzle with the vivid vision on the front, core values, core purpose, BHAG, and one-year plan as the four corners. (00:59)
  • How Cameron internally sets goals for companies, focusing on employee net promoter score, customer net promoter score, profitability, and revenue. (2:26)
  • And much more...


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Transcript

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0:00.0

I'm Cameron Herald, the founder of the Second Command Podcast.

0:03.0

Really quick, before we jump into today's episode,

0:05.0

you need to know about two important ways that we can help you and your company grow.

0:09.0

Number one, check out the COO Alliance.

0:12.0

It's for C.O.

0:13.4

Presidents, BP Ops, or whoever is your company's second in command to the

0:17.2

CEO. The C.O. Alliance is the world's leading community for the

0:21.1

second in command command and it gives

0:22.8

COOs the tools and connections to grow themselves and the company.

0:27.2

Head over to C.O.Aliance.com to learn more about our members and the

0:30.8

results, the program, and our 10X guarantee.

0:34.3

If you qualify for membership, you can set up a complimentary call with our team to discuss if it's

0:38.4

right for you.

0:39.4

I'll tell you about number two in a bit, but first, let's start this week's episode. I think of every

0:44.7

company like a jigsaw puzzle that your picture on the front of the box is your

0:48.7

vivid vision and the four corners of your jigsaw puzzle are your core values, your core purpose, your

0:55.0

B-HAG, and your one-year plan. And then the four sides of the jigsaw

0:59.2

puzzle are all the people systems, right, from recruiting, interviewing, training, selection,

1:03.2

onboarding, leadership development,

1:04.7

the strategic thinking systems,

1:06.6

your meeting rhythms, and your financial systems.

1:09.2

Those are the four sides of the puzzle.

...

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