Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading

financial advisors navigated the inevitable challenges that arise on the path to success

and get insight from leading industry consultants about how to break through to the next

level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

Welcome to the 417th episode of the Financial Advisor Success Podcast. My guest on today's podcast

is Paul G. McManus. Paul is the CEO of more clients, more fun,

a marketing company that helps financial advisors conceptualize and publish their own book

in a consolidated six-week process. What's unique about Paul, though, is how he counsels

advisors not to write books for the potential royalties they could earn from book sales,

but rather as a means to

establish themselves as an authority in the marketplace, differentiate from competitors

and raise awareness of what they can offer prospective clients, and how those goals can be

accomplished with a relatively short book, making it easier and less expensive for advisors

to get through the bookwriting process. In this episode, we talk in depth about

how Paul works with advisors to produce short books that can be read in an hour or two, which

increases the chances it'll actually be finished. Why Paul recommends advisors self-publish their books

on Amazon, both because of its lower price point than using a traditional publisher and because

of the flexibility the platform

gives to produce copies of the book and make updates as needed. And how Paul's six-week book production

process and staff support uses an interview-based approach to give advisors the chance to communicate

their expertise to prospective clients and readers without having to actually sit down and write

...