Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading

financial advisors navigated the inevitable challenges that arise on the path to success

and get insight from leading industry consultants about how to break through to the next

level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

Welcome to the 411th episode of the Financial Advisor's Success Podcast. My guest on today's

podcast is Larry Kriesmer. Larry is the chairman of measured risk portfolios, an RAA based in San Diego, California,

that oversees $350 million in assets under management for a combination of internal retail

clients and external financial advisor clients.

What's unique about Larry, though, is how he's able to get clients comfortable with taking

equity market risk using an approach that actually puts 85% or more of the client's funds into Treasury, he's effectively creating

a floor on potential losses, while investing the rest of the dollars into options on equity

indexes to offer a potential upside that at least can still approximate the returns of a

conservative or moderate, even aggressive balance portfolio that might have otherwise simply allocated directly to the S&P 500. In this episode,

we talk in depth about how Larry implements his measured risk strategy by allowing clients to

select their downside floor that determine just how much is invested into short-term treasuries

and how much is remaining to invest into options

to generate the equity upside.

How Larry's approach differs from fixed index annuities or buffered ETF products by not necessarily

setting a potential cap on the upside returns and not being the additional cost for those vehicles

as a wrapper.

And how clients varyingly view Larry's strategy as either a way to have

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