Ep 410: Delivering Financial Planning Profitably To Every Client With A Focus On Accountability Over ‘Just’ Meetings with Emily Biehler
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 5 November 2024
⏱️ 90 minutes
🧾️ Download transcript
Summary
Emily Biehler is the co-founder of TrailWise Financial Partners, an RIA based out of Colorado that oversees approximately $80 million in assets under management for 200 client households. What's unique about Emily, though, is how her firm ensures every client can be served profitably through a combination of a complexity-based minimum fee arrangement, coupleed with a strucutred data gathering, plan delivery, and client communication processes that encourage client accountability and follow-through on action items recommended by their advisor severy client really sees the value they receive for the fees they are paying.
Listen in as Emily discusses the custom workbook she uses that asks clients to explore their goals and values, how she uses asynchronous video messages to efficiently communicate with clients between meetings, and why she decided to start her own firm with a focus on accountability and client-centered comprehensive planning following a failed succession at her prevoius firm.
For show notes and more visit: https://www.kitces.com/410
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with |
| 0:07.1 | financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading |
| 0:12.4 | financial advisors navigated the inevitable challenges that arise on the path to success |
| 0:17.4 | and get insight from leading industry consultants about how to break through to the next |
| 0:22.2 | level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. Welcome |
| 0:29.2 | to the 410th episode of the Financial Advisor Success Podcast. My guest today's podcast is Emily |
| 0:35.1 | Beeler. Emily is the co-founder of Trailwise Financial Partners, an RAA based in Golden, Colorado, |
| 0:40.3 | that oversees approximately 80 million in assets under management for 200 client households. |
| 0:45.9 | What to unique about Emily, though, is how her firm ensures that every client can be served |
| 0:50.3 | profitably through a combination of a complexity-based minimum fee arrangement, |
| 0:54.5 | coupled with the structured data-gathering plan delivery and client communication process that encourages |
| 0:59.3 | client accountability and follow-through on action items recommended by the advisor. |
| 1:03.2 | So every client really sees the value they're receiving for the fees that they're paying. |
| 1:08.3 | In this episode, we talk in depth about how Emily's firm created a custom |
| 1:12.2 | workbook that asks clients to explore their goals and values on topics ranging from education |
| 1:16.6 | to travel to whether they expect to need follow-up from their advisor regarding their follow-through |
| 1:22.2 | on action items, allowing the advisor to get permission to give nudges to actually implement their recommendations. |
| 1:29.9 | Why Emily's firm chose to build a custom software program to present their planning analysis, |
| 1:34.7 | findings, and action items in a more digestible way for clients than just the output of off-the-shelf |
| 1:39.4 | planning software alone, and how Emily's firm evolved from focusing on full-length financial plans that could |
| 1:45.5 | reach more than 100 plages to providing clients with a one-page document that clearly explains |
| 1:50.2 | the advisor's planning findings and more importantly, the action items for them to take during the next |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Michael Kitces, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Michael Kitces and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.