EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 8 March 2017
⏱️ 49 minutes
🧾️ Download transcript
Summary
Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America.
An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.On this episode Latesha shares:
- Why working for Lebron James at LRMR Marketing was like working for a start-up
- What she did to figure out how to make her own card game
- How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother
- How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications
- How she’s been able to get orders fulfilled in a seamless manner
- Who you really need to target if you want your product in the hands of a celebrity
- And why we all need to rethink the myth of “security”
Listen on iTunes, Soundcloud, Stitcher and Google Play
Links mentioned on this episode:
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsImportant Announcements:
Join in on the Instagram for Side Hustlers challenge happening all this week (March 5-March 9). Over 3500 people have tuned in so far! Register here to make sure you receive the free workbook, daily emails AND the recorded replay. I don't want you to miss any of it.I'm breaking down:
- How to get more of the RIGHT followers on Instagram
- How and when to create JUICY content on the 'gram
- How to raise your visibility with the right hashtags
- How to do this all in less than 30 minutes a day
Side Hustle Pro is now over 1300 members strong and the group is growing by hundreds each week. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind
Social Media InfoConnect on Instagram:
Side Hustle Pro – @sidehustlepro
Black Card Revoked - @blackcardrevoked
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nakela Matthews. |
| 0:13.8 | So let's get started. |
| 0:15.0 | Today in the guest chair, we have Latisha Williams, co-founder of Cards for All People, a cultural, casual gaming company that |
| 0:26.2 | humorously celebrates the diverse self-cultures of America. |
| 0:30.6 | An accomplished sports and entertainment exec, Miss Williams is well networked and respected through her years of experience, |
| 0:37.0 | honed with companies such as Admiral Center, I. M. G. LeBron James, L. R. at Mar marketing, MTV, Nickelodeon, and Rockaway. |
| 0:46.0 | So welcome to the show, Latisha, thanks for joining us in a guest chair. |
| 0:50.0 | Hey, hey, hey, thanks for having me. |
| 0:52.0 | Of course. |
| 0:53.0 | Now, I want you to give us a little background about yourself, |
| 0:58.0 | because I think you have such an interesting story. |
| 1:00.0 | So tell us a little bit about how you got started your career journey and how you end up where you are now. |
| 1:07.0 | Oke-Doke. I am a Brooklyn-born young lady who grew up in the era of Puff Daddy, |
| 1:15.1 | aka Sean Combs, aka M. Kagan. |
| 1:19.1 | Growing up, I wanted to be Puff Daddy while I admired the business acumen of Michael Jordan. |
| 1:26.3 | Puff Daddy is totally what drove me when I was a preteen and I literally said, |
| 1:32.0 | I'm just gonna follow everything he did when he was younger. |
| 1:35.0 | So that took this little smart Brooklyn girl to start interning. I started |
| 1:40.0 | interning at about 13. I was at the Source magazine while I was very much a high |
| 1:46.3 | school student. I definitely ended up working two jobs one summer because I was just |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.