EP 39: Why You Need to Focus on One Side Hustle At a Time
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 1 March 2017
⏱️ 18 minutes
🧾️ Download transcript
Summary
Former Side Hustle Pro guest Maya Elious shared that the number one thing she would tell any entrepreneur is to niche down.
After her episode, a few people in the Side Hustle Pro community talked about how illuminating and critical this advice was. But a few people commented that it was hard for them to niche down, because they were worried about putting themselves into a box. Or to be labeled as one thing. That got me thinking about how too many times, we are scared to niche down and narrow our audience, because we are actually trying to focus on too many side hustles at once.
On this episode, I get real about:
- Why trying to be a Janelle of All Trades leads you to be a master of none
- Why you need to choose a lane
- The fact that it’s hard to do more than one thing really well, especially if you are still working on being excellent at one. And definitely if you’re still side hustling.
- Real life examples of people who are known for many things...and the secret to their success
- How focusing on one side hustle at a time gives you more time to target the right audience
- HOW to choose the lane for you
Links mentioned in this episode:
Listen on iTunes, Soundcloud, Stitcher and Google Play
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Important Announcements:
If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram
Side Hustle Pro is now over 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind
Connect on Instagram:
Side Hustle Pro – @sidehustlepro
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nikala Matthews. |
| 0:13.8 | So let's get started. |
| 0:17.6 | Hey guys, Nikala here with another solo episode. |
| 0:21.7 | And today's episode is called Why You Need to Focus on One Side Hustle at a time |
| 0:26.7 | and it was actually inspired by episode 37 guest Maya Elias of Maya Elias.com. |
| 0:34.0 | And in that episode, Maya shared that the number one thing |
| 0:39.0 | that she sees new entrepreneurs failing to do is nicheing down, |
| 0:45.0 | a, k. choosing the lane and the audience they want to serve |
| 0:49.0 | and the unique business angle they want to go with. |
| 0:54.0 | After this episode, a few people in the Sighouse of the Pro community |
| 0:58.0 | talked about how illuminating and critical this piece of advice from Maya was. |
| 1:02.0 | But there were a few people who commented that |
| 1:06.0 | it was hard for them to niche down |
| 1:08.0 | because they were worried about putting themselves into a box. |
| 1:12.0 | And believe me, I get it I get not |
| 1:16.2 | wanting to label or over-prescribe what you do but at the same time that got me thinking about how too many times we're scared to niche down |
| 1:28.8 | and narrow our audience and narrow the focus of what we do and the scope of what we do because we're actually |
| 1:35.8 | trying to focus on too many side hustles at once. We are trying to be the Janelle of all trades. |
| 1:44.0 | And so when people tell me things like, |
| 1:47.0 | I don't want to be labeled, I don't want to be put into a box, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.