This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, best-selling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Cove. Not filtered, raw, honest.

That's my passion. I know you want it complex. Everything is complex. Your solution must be complex.

The world is complex. That solution must be complex. The world is complex.

That's the bill of goods that you've been sold.

Here's the dirty little secret. The best and the brightest, the most successful, have developed fantastically simple rules for our ever more complex and chaotic life.

Simple works best.

You can see this in all walks of life.

Of course, in my world, in the trading world, absolutely 100% simple.

Now, the philosophy, the psychology, the system itself, there might be quite a bit of depth, but the execution in any endeavor, any discipline today, you're going to find your great success with simple

rules.

My guest today is Kathleen Eisenhardt from Stanford.

She is the co-director of the Stanford Technology Ventures Program.

Her latest book, Simple Rules, How to Survive in a Complex World.

It's funny because right when I announced that I'm going to have Kathleen on my program,

it's amazing how many people have reached out to me and said, oh, I'm reading that book right

now.

That's a great book.

I love that book.

Today, Kathleen breaks apart some of the key issues, the core concepts in her study of simple rules.

I hope you enjoy this conversation with Kathleen Eisenhard.

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