Ep. 395 - Intelligent Threads General Manager & SVP Strategic Development and Commercialization, Ronald Beauford
Second in Command: The Chief Behind the Chief
Second in Command with Cameron Herold
4.5 • 1.6K Ratings
🗓️ 16 July 2024
⏱️ 41 minutes
🧾️ Download transcript
Summary
Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads.
During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings.
You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape.
This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture.
If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
- Why Intelligent Threads chooses a direct-to-consumer approach over platforms like Amazon, focusing on maintaining brand integrity and higher profit margins.
- Tips on staying focused as a leader, managing multiple business areas, and the importance of aligning daily activities with strategic goals.
- Intelligent Threads' growth strategy, including the importance of PR, social media presence, and community involvement for business expansion.
- How Ronald's extensive military and corporate background has shaped his leadership style, emphasizing people development and building a strong company foundation.
- And much more...
Resources:
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Transcript
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| 0:00.0 | I'm Cameron Herald, the founder of the Second Command Podcast. |
| 0:03.0 | Really quick, before we jump into today's episode, |
| 0:05.0 | you need to know about two important ways that we can help you and your company grow. |
| 0:09.0 | Number one, check out the COO Alliance. |
| 0:12.0 | It's for C.O. |
| 0:13.4 | Presidents, BP Ops, or whoever is your company's second in command to the |
| 0:17.2 | CEO. The C.O. Alliance is the world's leading community for the |
| 0:21.1 | second in command command and it gives |
| 0:22.8 | COOs the tools and connections to grow themselves and the company. |
| 0:27.2 | Head over to C.O.Aliance.com to learn more about our members and the |
| 0:30.8 | results, the program, and our 10X guarantee. If you qualify for membership, |
| 0:35.5 | you can set up a complimentary call with our team to discuss if it's right for you. I'll tell you |
| 0:40.0 | about number two in a bit, but first, let's start this week's episode. I've always |
| 0:44.3 | gone back to the most important thing in a company is its people are they trained |
| 0:48.7 | well do they understand it do they understand the culture do they really really push themselves to get to the next level? |
| 0:55.5 | You know, and then are you as a leader doing those aspects to get them to the next level? |
| 1:00.3 | And that's really what I've been focused on my entire career is making sure that you know always find a replacement always find somebody to get them to the next level getting the right people the right job with the right culture, and you win. |
| 1:14.0 | Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to you by its |
| 1:25.5 | founder Cameron Herald. In the Second in Command Podcast, we talked to top |
| 1:30.4 | COOs who share the insights, strategies, and tactics that made them the chief behind |
| 1:35.8 | the chief. |
| 1:37.0 | And now here's your host, Cameron Herald. Our guest today is intelligent threads, VP of strategic developments in |
... |
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