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Second in Command: The Chief Behind the Chief

Ep. 392 - 12 Tips On How I Launched My 6 Books

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 27 June 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." 

You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. 

Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!


In This Episode You'll Learn:

  • The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)
  • The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)
  • The benefits of asking referral partners to email their lists about your book. (4:40)
  • How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)
  • The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)
  • And much more...


Resources:

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Transcript

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0:00.0

I'm Cameron Herald, the founder of the Second Command Podcast.

0:03.0

Really quick, before we jump into today's episode,

0:05.0

you need to know about two important ways that we can help you and your company grow.

0:09.0

Number one, check out the COO Alliance.

0:12.0

It's for C.O.

0:13.4

Presidents, BP Ops, or whoever is your company's second in command to the

0:17.2

CEO. The C.O. Alliance is the world's leading community for the

0:21.1

second in command command and it gives

0:22.8

COOs the tools and connections to grow themselves and the company.

0:27.2

Head over to C.O.Aliance.com to learn more about our members and the

0:30.8

results, the program, and our 10X guarantee.

0:34.3

If you qualify for membership, you can set up a complimentary call with our team to discuss if it's

0:38.4

right for you.

0:39.4

I'll tell you about number two in a bit, but first, let's start this week's episode. I asked all

0:44.6

of our CEO Alliance referral partners to email their lists about the book so I

0:49.5

refer digital marketing firms fractional CFOs fractional CFOs,

0:53.1

fractional CMOs, executive search firms,

0:56.0

M&A firms, all kinds of really great companies

0:58.9

that I refer my clients to and our CEO Alliance members to.

1:02.1

So I asked all of those CEO Alliance partners

1:04.8

to email their lists about my book.

1:07.3

And because I've been sending them so much clients,

...

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