We are back for another short episode of Do This, Not That. Remember, we got our long episodes on Friday, but all week long, because everybody's awesome, we get random questions in and we get work questions

and we get meaningless, ridiculous questions. And on our Wednesday short episodes, we tackle

one work and one ridiculous question each week. So this week, we got our work question in first.

Let's do that one first. We got our work question from Stacey, from Buffalo.

Very cold.

Very cold in Buffalo.

And the question is this.

I'm debating if we need to rethink our email newsletter program at our company.

How do you decide when you need a redo?

Oh, I went through this.

I had the same issue.

I will tell you how I decide when we're probably needing a redo, especially with our newsletter.

This happened to me.

So I was in my inbox.

I'm scrolling through and I see my company's email news

letter come to an inbox. And I scrolled past it. And I said, nah, I don't want to read that. You know what?

And then I said to myself, oh my goodness, this is terrible news because I realized I did not want to read my own

company's newsletter. I thought that's how boring I thought my newsletter was. And that instantly

became my test for any content that we do that if you are not interested in reading the content

that your own company puts out, opening the newsletter that your own company puts out,

that is the moment that you pause, you say, whoa, we need to do a redo here.

We need to rethink the time we're sending it out, the day of the

...