EP. 38- 35% INCREASE In Performance - Stop Being Boring! l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 8 December 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	So this episode is going to be really interesting because what we're talking about is time
0:44.2	and how to use time when you're promoting your business or consumer offers and how
0:49.5	valuable that can be and how it can radically change performance.
0:54.0	You know, when someone says to me, what's the most valuable thing in your life?
0:57.6	My answer is time.
1:00.0	It's time with my family.
1:01.8	It's time to grow my business.
1:03.2	It's time for me to relax.
1:04.7	It's time because you can't get it back.
1:07.0	And, you know, when someone's promoting a webinar and it's going to be, you know, a 60-minute webinar, I go, my God, do I really want to give that much time to this?
1:13.5	Or I get a newsletter from some consumer brand that I like.
1:16.2	It's got all these articles in it.
1:17.3	Do I really want to give time to this?
1:19.6	And so when we are interacting with offers of any kind, we may not realize it, but we are
1:24.8	considering the amount of time that we are going to be giving
1:27.8	to this offer.
1:29.4	So there are things that we could do as marketers that can radically change performance if we
	...

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