Ep #387: 100 Million Dollar Offers
The Life Coach School Podcast
Brooke Castillo
4.8 • 9.2K Ratings
🗓️ 9 September 2021
⏱️ 23 minutes
🧾️ Download transcript
Summary
In this episode, I tell you about a tool that will change the trajectory of your business forever, my dear friend Alex Hormozi’s new book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
I share some of the things you will learn from this book, why I think it’s so impactful, and how you can come back to this book year after year when you want to uplevel your offers. It’s that good, my friends.
Transcript
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| 0:00.0 | You are listening to the Life Coach School Podcast with Brook Castillo episode number 387. |
| 0:07.6 | Welcome to the Life Coach School Podcast, where it's all about real clients, |
| 0:13.2 | real problems, and real coaching. And now your host, Master Coach Instructor Brook Castillo. |
| 0:20.5 | Well, hello, my friends. So happy you're here. Excited to talk about $100 million offers. |
| 0:33.2 | Now, this is a business episode. We're going to be talking some business. And we're going to be talking |
| 0:41.3 | about my very good friend, Alex Hormosi's book, $100 million offers. It's the name of it. |
| 0:48.3 | And I was a part of him writing this book. I was a witness to him writing this book and |
| 0:55.7 | recording this book on audio. And I wanted to kind of introduce him from that perspective to |
| 1:03.9 | y'all. Because I think one of the things that's a misconception about those of us who are making |
| 1:10.4 | millions and millions of dollars is that we don't have to work as hard anymore or that we don't |
| 1:15.5 | work as hard anymore. And watching Alex write this book as such a labor of love and me reading through |
| 1:23.2 | it and giving him feedback and then him rewriting it and sending it back to me and us getting on the |
| 1:28.2 | phone and talking through all the details of it. And then when he was at my house, he was recording |
| 1:34.2 | the audio and spent five, six hours recording the audio and sent it in. And then his audio team |
| 1:41.2 | told him that the mic wasn't good enough and that he had to re-record the whole thing. And just |
| 1:45.9 | watching how he just the next day went down woke up early in the morning and like read the audio. |
| 1:53.3 | And I listened to the audio just recently and it's so ridiculously good. This is one of the |
| 2:02.4 | best books on business that I have ever read. I texted my coach Frank Kern. I was like, |
| 2:08.8 | dude, read this book twice as soon as you can. And you know, Frank's kind of the original gangster. |
| 2:16.1 | He's legend when it comes to marketing books and writing books. But so many of the legends in |
| 2:23.5 | our industry are raving about this book because the way that Alex teaches is so extraordinary. |
| 2:29.6 | And he teaches very complex concepts and a lot of them in a very short book with pictures |
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