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Financial Advisor Success

Ep 379: Creating A Client Deliverable That Focuses On Behavior Over Returns With Custom Intelligrations with Hans Blake

Financial Advisor Success

Michael Kitces

News, Entrepreneurship, Business, Business News

4.7 • 720 Ratings

🗓️ 2 April 2024

⏱️ 90 minutes

🧾️ Download transcript

Summary

Hans Blake is the founder of Intelligent Investing, an RIA based out of South Carolina that oversees $50 million in assets under management for 40 households. What's unique about Hans is how he developed Intelligrations, a financial dashboard software that simplifies clients' financial data into a single-page, comprehensive visual overview of their assets, through his desire to create a more centralized dashboard for his clients and his deep fascination of technology as a behavioral finance tool.

Listen in as Hans shares his journey from the initial concept of Intelligrations, focusing on high-level financial goals and guiding client behaviors, to its development into a comprehensive software integrated with industry vendors. We also discuss how he positions Intelligent Investing as a boutique advisory for high-net-worth executives—emphasizing core values to highlight the firm's approach and distinguish between long-term and short-term clients—his discovery process for understanding client finances and values, and how he has transformed initial rejections into opportunities.

For show notes and more visit: https://www.kitces.com/379

Transcript

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0:00.0

Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner,

0:08.4

speaker and consultant Michael Kitsis to hear stories of how leading financial advisors

0:13.6

navigated the inevitable challenges that arise on the path to success and get insight from leading

0:19.2

industry consultants about how to break through to the

0:22.0

next level in your advisory business. And now here's your host, Michael Kitsas. Welcome, everyone.

0:29.2

Welcome to the 379th episode of the Financial Advisor's Success Podcast. My guest on today's

0:34.5

podcast is Hans Blake. Hans is the founder of Intelligent Investing, an RAA based in Greenville, South Carolina that oversees 50 million in assets under management for 40 client households.

0:44.8

What's unique about Hans, though, is how through a desire to create a more centralized dashboard to help his clients understand their financial health, coupled with a deep passionination of technology and its potential as a behavioral

0:55.0

finance tool, led him to create intelligrations, a form of financial dashboard software

1:00.6

that dynamically consolidates a client's key asset data points and assembles them into an easy

1:05.3

and understand one-page visual statement of their whole financial picture.

1:09.2

In this episode, we talk in depth about how Hans prioritizes intelligence to focus on

1:14.5

higher level financial goals and what can actually be controlled to reduce the risk that

1:19.1

clients are tempted to financially misbehave.

1:22.1

The journey that Hans took in developing and building his integration software within

1:26.5

his firm from what was initially

1:28.4

an Excel wireframe idea to actual software code that integrates with key industry vendors to

1:33.6

automate input or the right client data. And how Hans and his wife have built intelligent

1:38.4

investing or advisory firm as a couple to be a boutique advisory firm with a white glove approach

1:44.1

to serving high net worth

1:45.2

executives approaching retirement and needing some support to navigate that emotional financial

1:50.2

transition. We also talk about how Hans has implemented a set of core values within the firm

...

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