Tony Leonard, founder and president of nurseVersity—a company that uses next-generation tools, cutting-edge research, and adaptive, personalized learning structures to help nurses and physical therapists prepare for the respective industry exams with maximum efficiency.

Famous Five:

Favorite Book? – Who Moved the Cheese
What CEO do you follow? — Bill Gates
Favorite online tool? — There are several
Do you get 8 hours of sleep?—No
If you could let your 20-year-old self know one thing, what would it be? — Sleep more; eat less.

Time Stamped Show Notes:
01:09 – Nathan’s introduction
01:25 – Tony’s company operates under a monthly subscription format
01:45 – He helps people pass their qualifying exams the first time
02:15 – 10,000 customers, with $152,000 in revenue last month
03:00 -- $35.50/month per customer
03:30 – Scholarship program
05:00 – One-time payments
05:40 – How they manage churn
07:30 – Cost to get a customer
08:40 – Company is based in Louisville, Kentucky
09:00 – Churn for their company
10:15 – Lifetime value is about $300 per customer
10:30 – They are looking to raise capital
11:00 – Capital to date is $4 million
11:15 – Connect with Tony Leonard on LinkedIn, or at Nurseversity on Facebook, or [email protected]
13:40 – The Famous Five

3 Key Points:
Show your customers you care.
Think of ways you can increase capital and scale your business.
Sleep more, and eat less.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Who Moved the Cheese – Tony’s favorite business book
Show Notes provided by Mallard Creatives