EP 361: 61 Customers $700k In Revenue, The Ultimate Sales Training Tool with Sam Caucci

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 20 July 2016

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sam Caucci, founder of Sales Huddle, a training and development team using gaming technology to help organizations better prepare their people for the workforce. With work delivered across North America, Europe, and Asia, Sales Huddle has impacted people across organizations in a wide array of sectors and clients, that include professional sports teams, politics and government, hospitality, retail, colleges, and many more. They’re applying an innovative approach to people preparing for the workforce, and Sam is over the creation of the training game platform. It is the first game-based platform that transforms the way an organization on-boards, trains, and develops team members.

Famous Five:

Favorite Book? – Emotional Intelligence
What CEO do you follow? — Someone who’s not living right now
Favorite online tool? — Rapportive and Mixmax
Do you get 8 hours of sleep?—No
If you could let your 20-year-old self know one thing, what would it be? — Not to think I knew everything.

Time Stamped Show Notes:
01:09 – Nathan’s introduction
01:55 – Training that isn’t boring
02:50 – Money is made from a license fee
03:22 – Company was founded in 2010
3:55 – It went from consulting to a product
4:15 – First year’s revenue was $250000
4:45 – They are self-funded
5:15 – Total customers is 61
5:45 – Learning-based vs. game-based competition
6:35 – The product requests annual pay
7:05 – Pay is upfront
07:30 – Average pay per year is $15000 per customer
07:55 – 100% retention and why
10:05 – Customer acquisition costs
11:00 – They have just started raising capital
11:50 – How to get more people and scale the business
13:20 – How much money they want to raise
13:40 – Team is six people
14:00 – Saleshuddlegroup.com, Twitter - @saleshuddle or @samcaucci
16:10 – The Famous Five

3 Key Points:
Businesses and progress run off of incentives.
Consider the most efficient and cost-effective way to provide your service.
Learning and training systems shouldn’t be boring.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Rapportive and Mixmax – Sam’s favorite online tools for organization and productivity
Sales Huddle – A training program that uses gaming technology

Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 units sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:28.3	Okay, Top Tribe, this week's winner of the Hunter Bucks is Daniel Al-Soudini.
0:32.7	He's based overseas.
0:35.1	He's an employee at a current company and can't wait to break free.
0:39.2	For your chance to win 100 bucks, Top Tribe, simply subscribe to the podcast now and then text
0:44.1	the word Nathan to 33444 to prove that you did it. Again, text the word Nathan to 33444 to
0:51.5	prove that you did it. I gave away $100 bucks every Monday.
0:55.5	Top Tribe, this is episode 361.
0:57.6	Coming up tomorrow morning, you'll hear from Tony Leonard.
1:00.0	He has 10,000 nurses paying him $110,000 per month to get certified.
1:04.6	How does he do it?
1:07.1	Top Tribe, good morning.
1:09.2	Our guest today is Sam Kajuchi. He founded Sales Hududdl, a training and development team that is using game technology to help organizations better prepare their people for the workforce. With work delivered across North America, Europe and Asia, sales huddle has impacted people across organizations in a wide array of sectors with clients that include
1:27.6	professional sports teams politics and government hospitality retail colleges and many more they're
1:34.0	applying an innovative approach to preparing people for the workforce and sam has oversaw the creation
1:38.2	of the training game platform the first game based platform that transforms the way an organization
	...

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