How do companies go from let's say one or two million dollars to a hundred million in like you know a couple years right and I know the answer is marketing and the easy answer is saying marketing but there's a lot of operational things that have to happen along the way for you to even intake that growth and that having the

conversations with the with the colleagues of mine that I've met at the seal lines

is helping to make that less blurry.

We're in the funny stage right now where like I have to ask myself,

do I do the work myself or do I delegate it to my team? Welcome to the Second in Command Podcast, produced by the CLiance and brought to you by its founder, Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host, Cameron Harold.

All right, our guest today is Ron Martinez. He is the

CEO and co-founder from a company called Chadevise. They are a text

messaging, an SMS platform. It helps companies with their relationship

management, reputation management.

They really help with companies with their full end-end side of the customer journey.

They're also a supplier for the COO Alliance.

Ron is a member of the COO Alliance.

So we get into talking about how to leverage texting

in your business, where companies use texting

and SMS services wrong, where companies can really

leverage this and why it can be more beneficial

than email management or email marketing and lots of the other marketing that we do with

our clients or that we don't do with our clients. He also really identifies some key areas that companies,

almost all companies in fact, are missing massive opportunities to have better

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