How can you grow a YouTube channel that already has 121,000 subscribers?

I love questions like these.

Today we're going to hear from an Australian listener who has, who has started and operates,

maintains, creates all kinds of content for

this very popular home cooking channel. As noted, more than 100,000 subscribers, more than

120,000, in fact, and he wants to expand his reach further, which is a great question, right?

And as I say all the time, it's easier to grow something that's working a little bit than to start something completely new. So we've got a lot of listeners who are starting out for the first time. But I also think it's cool when you hear from somebody who's a little bit further along. In fact, I just, I love making this show because I hear from people in all different stages. We've got seven figure side hustlers out there, along with, you know, people who are

just making $1,000 or $2,000 a month from their projects. So got a range of folks. Let's talk about, well, let's hear from this Aussie listener, hear a little bit more about his channel. I'll tell you exactly what it is at the end, so you can check it out for yourself. And hopefully we can give him some helpful advice as well.

All right. Going to pass the mic in just a moment to Gabe. But first, a quick shout out to our sponsor.

Hey, Chris. This is Gabe from Melbourne, Australia. My Side Hustle is my home cooking

YouTube channel where I create and share videos with myself prepare my favorite meals in a relaxing

way. I have recently passed 100,000 subscribers and also landed a partnership with the brand,

and I am now looking to further expand my reach.

My question is, how do I expand this type of business without losing my channel's identity?

I have read about SEOs and have studied the data from my analytics.

But the data is telling me that in order to grow quickly, that I need to be making the

same popular dishes that are also being featured by larger channels. But the data is telling me that in order to grow quickly, that I need to be making the same

popular dishes that are also being featured by larger channels.

This could be venturing into ready saturated spaces, which in my opinion kind of increases

the risk for each video I invest time and resources into producing.

I don't want to sell out too much and lose my OG viewers, but I would also like to grow my

numbers, I guess, as in any business. So what direction do you think is best to steer my project

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