How can you sell flashcards to pharmacy students?

I like to hear different business ideas from our listeners.

Today, a caller has made a set of flashcards to help pharmacy students.

Pharmacy students have to memorize all sorts of information,

just like all kinds of med students, other students. In the case of pharmacy studies, they're

trying to learn generic drug names, brand names, probably some other stuff as well. But this person

is having a hard time finding her market. The product is called pharmacus. And, you know, we've been talking from

time to time about how do you find your ideal customer? How do you understand who your ideal

customer is? First of all, like who is best suited for the product or service that you're

going to make. And sometimes people worry that the market they've chosen is too small.

Usually you should have the opposite worry that you're trying to reach so many people that your offer isn't specific enough.

So today, let's talk about this listener or let's hear their question.

Let's try to figure out what she can try, like what might be helpful for her.

And for you out there, if you're like, okay, I'm trying to figure out what my idea is, but also who's

the ideal customer for it, how do I create the right service and product for them?

Hopefully this will give you a little step or a nudge in the right direction.

Detailed question and my answer coming right up.

Hi, Chris. My name is Noor. I've been watching side hustle's quotes since late 2017. My side hustle is PharmaQ's, which is a set of flashcards that use mnemonics and pictures to make it easier to memorize branded generic drug names.

I have them up on Etsy for now just to test the waters. My question for you is how do I

find and market to a very specific and small audience? My product really only is for pharmacy and

pharmacy technician students, and it's a lot harder than I thought it would be to find interested

people. Do you have any advice? Thank you so much. Bye.

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