Today's listener is doing a lot of things right.

She has designed and printed a series of planners, planners for new moms struggling with

postpartum depression.

And so I think that's a very clear target market.

She's also got a specific product.

She's gone through a lot of steps to ideate and iterate and then create, produce that product.

But now she's wondering, okay, what comes next? Okay, you've got the product. You've got the idea,

which you have now turned into something that can be for sale to a specific target market. These are things we talk

about all the time. But how does she, you know, how does she go from here to there? How can she

reach that target market with this product? Okay. So you could do so many things, but our challenge

in this world of unlimited choice and abundant resource is that you can't do everything. And so that's why having a plan

is not just valuable. It is critical. Let's talk about how this person can best prioritize

their next steps. And I think it'll be helpful for lots of other listeners as well who are

trying to figure out, okay, again, there's so many things I could do. How do I decide,

you know, what is the right sequence of actions to get my side hustle or small business off the ground?

Detail question and my answer coming right up.

Hi, Chris. This is Lacey Newton from a Tascadero, California, and I've been a dedicated listener since year one.

My side hustle is a line of wellness planners for moms. I have three planners for three different phases of motherhood.

I originally created versions of these planners to help myself through postpartum depression and anxiety,

and I hope to offer this kind of support to others as well. With one in seven women experiencing postpartum depression and anxiety, and I hope to offer this kind of support to others as well.

With one in seven women experiencing postpartum depression, I think these tools add value to postpartum care.

My question is about how to best prioritize my next steps.

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