are never out looking for a job.

Most great employees have a job, they're working for a pretty good company,

and you need to entice them away from wherever they're working.

So the starting point with that is building out a scorecard

and a job description for that role that is really strong and really polarizes.

You want a job description that pushes 50% of the people away who they go,

no way, I don't ever want to work for that company, which really magnetizes and attracts

the other 50% in.

The other thing I like doing is getting a copywriter,

somebody like you, but not quite as expensive,

who can take that job posting and rewrite it like a sales letter

so that it pops. Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to

its founder Cameron Herald.

In the second in command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host, Cameron Herald.

Ever wondered what it takes to be a successful second in command, the person who supports and empowers the CEO?

This episode discusses the key traits that make an effective to IC.

The most successful second in commands are driven by their ability to be flexible, adaptable, and

visionary.

They help lead the company forward while allowing the CEO to focus on their areas of expertise.

Next, the conversation shifts to the importance of recognizing the individual strengths of the CEO and the two IC.

...