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Side Hustle School

Ep. 3409 - Q&A: “I bought and sold 75 Peloton bikes…”

Side Hustle School

Chris Guillebeau

Business, Small Business, Careers, Entrepreneurship,, Side Hustle, Entrepreneurship

4.73.3K Ratings

🗓️ 2 May 2026

⏱️ 5 minutes

🧾️ Download transcript

Summary

Today’s caller took advantage of the “pandemic Peloton” trend and resold dozens of them! He’s got a story for us, and he’s also wondering how to figure out what comes next.


Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


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Transcript

Click on a timestamp to play from that location

0:00.0

we're going to hear today from the peloton reseller the pandemic peloton reseller specifically

0:13.2

were a few years past the pandemic of course now but this guy got going in his reselling business

0:18.9

focusing on used peloton equipments maybe maybe some other stuff too. I think he specialized in peloton's because he just found a way to make a lot of money from it. And we have a lot of resellers out there or people who are looking to resell. And one of the most common questions I get is, well, what do I sell? Like I can learn how to buy and resell basic stuff. I can

0:38.6

learn how to do the thing of going around to thrift stores or estate sales or then learning how to

0:43.3

look online for inventory and such. But, you know, wouldn't it be better if I actually

0:47.6

specialized in something? So today's caller has got a story for us. He bought and resold dozens of

0:53.5

Peloton bicycles. And now he's trying to

0:55.7

figure out what comes next. Like, does he wait for another big opportunity? Or does he more

1:00.5

proactively, perhaps, try to create an opportunity? I'll do my best to give him a helpful answer.

1:05.6

His name is Mike. You're going to hear the detailed question from Mike and my answer right after this.

1:22.2

Hey Chris, it's Mike from Chicago. Thanks so much for the show. I started buying and reselling Pelotons during the pandemic and it worked really well. There was a time when people would pay

1:26.6

higher than retail even for a used bike.

1:29.5

Then, of course, the price went in the other direction when there was a lot more sellers.

1:33.2

On average, I made $2.50 per bike, and I could move several of them a week.

1:37.7

It was fun.

1:38.7

I backed off because the situation is different now, but I want to keep doing some version of this idea.

1:44.0

Do you think it's best for me to wait for another opportunity like I found would use

1:47.5

Peloton bikes or more proactively search for something that I can sell in any market?

1:52.2

If I knew something big was coming, I'd rather wait, but of course there's no way of nor for sure.

2:05.6

First of all, well done, Mike. You definitely hit on a classic arbitrage opportunity.

2:09.8

In this case, so many people wanted peloton's and then they were in short supply.

2:14.9

Of course, the situation kind of flipped after that. Peloton had this like big moment and then all of a sudden there was a surfeit of peloton's in abundance

...

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