Ep. 34 · What Clients are Thinking but Won't Tell You: Part 2 "Retail"
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 8 June 2018
⏱️ 39 minutes
🧾️ Download transcript
Summary
Donovan and Eric hit the streets of Santa Monica, CA to ask random people where they buy their hair product. Listen in & see if a friendly recommendation at a reasonable price makes a difference in the client's eyes.
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Transcript
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| 0:00.0 | Hey everybody, it's The Hair Game and I'm sitting here with Donovan. |
| 0:04.6 | Donovan and I last week went out to the streets of Santa Monica to do part two of our |
| 0:11.0 | little series, our mini series called What Your Clients Are Thinking but won't tell you. |
| 0:16.7 | This one is focused on retail. |
| 0:19.1 | Where are your clients buying the retail? |
| 0:21.2 | Because if they're not buying it from you, they're buying it from somebody. |
| 0:24.9 | Is it Amazon? |
| 0:26.4 | Is it Target or Ulta or where? |
| 0:29.1 | And why are they buying it there versus buying it from you? |
| 0:33.2 | So we talk to people from all over the place, right? |
| 0:36.2 | Yeah, we got a lot of different answers. |
| 0:38.3 | People from other countries. |
| 0:39.3 | It was a very international... |
| 0:41.3 | Malaysia. |
| 0:42.3 | Brazil. |
| 0:43.3 | Yeah, so there was a common... |
| 0:45.3 | Israel. |
| 0:46.3 | Mexico. |
| 0:47.3 | What else? Any other ones? |
| 0:49.3 | No, that's just about it. |
| 0:50.3 | Okay. |
| 0:51.3 | Yeah, there was a common thread of these answers. Everyone, no matter |
... |
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