In today's story, an associate director at a nonprofit college of music creates an e-commerce

site selling greeting cards. And not just any greeting cards, but cards with a twist, or

perhaps just a different sort of message that you might see on your typical Hallmark card.

In this story,

you're going to hear how she makes a big change transitioning from a consumer-focused model,

which is basically B-2-C, to a wholesale focused one, B-to-B. We're going to call this story

savvy stationary site offers cards for divorce in Diwali. I love stories of people taking an

existing industry and remixing it somehow or

otherwise creating a change in evolution and not just doing well for themselves, but then also

kind of pushing or nudging an entire industry along. I always think of my good friend Emily

McDowell, who definitely did that in the greeting card world in a very big way. Today's story is

about someone else. Her name is Ali King. I'll tell you all about it in the story. Her business is called groundswell greetings.

The story is coming right up. Stay tuned. When you run a business, every minute counts. You don't

have a lot of spare time and you probably know that accounts payable can take up way more time than it should.

A simple task can become all too complicated, but it doesn't need to be. That's why I recommend

Intuit QuickBooks Bill Pay. QuickBooks Bill Pay automates your accounts payable and QuickBooks

allows you to do more of what you want to do, so you're not sorting through invoices during

your spare time or when you'd rather be doing something else. No more manual bill entry. You instantly see what's due, who needs to

approve it, how it all works, spend less time on admin and more time keeping your business growing

with QuickBooks Bill Pay. Learn more at quickbooks.com slash bill pay. Again, that's quickbooks.com slash bill pay. Terms apply.

Money movement services are provided by Intuit Payments Incorporated. Licensed as a money transmitter by

the New York State Department of Financial Services. Allie King is the Associate Digital Director at the Curtis Institute of Music in Philadelphia, Pennsylvania.

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