Ep. 333 • Balancing Your Prices & Client Loyalty w/ Antony Whitaker
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 5 February 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Salon Coach Antony Whitaker of @growmysalonbusiness has TONS of knowledge to help you with your business, and he joins us again to share some insight into our industry. Antony emphasizes the importance of providing great service and shares tips on managing money. We also discuss the factors to consider when determining your pricing.
This Week's Topics:
• The Impact of COVID-19 on the Salon Industry
• Providing Great Service to Fill Empty Appointments
• Managing Money and Pricing Services
• Factors to Consider in Pricing
• Managing Price Points and Loyalty
• The Importance of Online Booking Platforms
• Choosing the Right Booking App
• Customization and Target Market
Also check out Antony's podcast 'Grow My Salon Business'!
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Transcript
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| 0:00.0 | But the reality is, is that a lot of women now are not, you know, visiting the salon more than, say, three, four times a year, tops. So what you're saying to them is, do you want to get your diary out and book your next appointment for four months? And a lot of people are like, oh my God, I don't know where I'm going to be in four months. Hi, I'm Neil Malick. Hey, I'm Jenny Streby. Steve Sleeper from the Professional Beauty Association. |
| 0:22.9 | Hi, I'm Philip Wolfe, and you're listening to the Hair Game Podcast. |
| 0:30.4 | Hey, listener, I'm Eric Taylor. |
| 0:32.7 | Some of you out there DM us from time to time with suggestions on who we should bring onto the show as guests. |
| 0:40.1 | We love this. |
| 0:41.5 | And I've never said anything about it, but I'm saying it now. |
| 0:43.8 | If there's somebody that you would like us to interview on the podcast, shoot us a DM at the Hairgame podcast Instagram account and let us know who they are. |
| 0:53.2 | Video versions of the episodes are on our |
| 0:55.5 | YouTube channel for you to watch. Subscribe to the channel the hair game on YouTube and |
| 1:00.6 | check out the hair game podcast playlist. Now to my conversation with Anthony Whitaker. |
| 1:08.1 | Hey Anthony, how are you? I'm great Eric. I can't believe how long it since we last spoke. |
| 1:13.6 | And it's a real pleasure to be on the podcast today. Looking forward to this. |
| 1:16.6 | Absolutely. So Anthony and I, before we started recording, we were just trying to remember when the last podcast episode was. |
| 1:24.6 | So we went back and it was five, almost six years ago, 2018. |
| 1:31.5 | It was episode 54. |
| 1:34.4 | I think we're in the 300s now. |
| 1:36.7 | We're in the mid-300s. |
| 1:38.5 | So I can't believe it's been that long. |
| 1:40.7 | I think you were in Los Angeles when we do. |
| 1:43.3 | Did we do it in L.A.? Because you and I, |
| 1:46.8 | we had lunch. Remember? Maybe that was after we recorded the podcast. Yeah, or before. I can't |
| 1:53.5 | remember. It's quite a while ago. But it was a very nice lunch. I remember that much. |
... |
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