Lemonada.

What's up, my friends? I'm so glad you're listening today. It is Christmas Eve.

For those listening in real time, you might be listening later. And I'm so excited to bring you

this story. It is called the rise and fall of

bird supplies.com. One of my favorite stories, one of my top 10 stories, no doubt, from the archives

of Side Ussel School. We're going to re-record it today, perhaps have some updates and such.

But in short, we're going to go back to the early days of e-commerce more than 20 years ago when a

bird-loving social worker had a dream. The dream was to bring bird supplies to the masses, at least

the bird-owning masses, in particular parrot owners, very specific. And her site goes on to make up to

$250,000 a year before falling prey to the vultures at Google. I'm not making any of this up.

And if you're like, what do I mean? Well, that's what the story is about? Listen to it. You're not only

going to go behind the cage of this aviary income source. You'll also hear how she goes from success

to failure and then to success once more as she rebuilds her nest egg.

Again, it's called rise and fall of bird supplies.com.

I thought about calling it bird lover makes soaring profits from parrot plucking prevention.

That would also work.

That would be applicable.

And you will hear.

So stay tuned.

Do not go away without feather ado. We will take flight after this sponsor message.

Music Without feather ado, we will take flight after this sponsor message. Diane Burroughs has had an affinity for birds since childhood. Her family raised chickens

as she was growing up. Later, as an adult with two kids of her own,

...