Lemonada. Do you have to be loud to sell your service? Do you have to be, I don't know,

one of those people who is always like cold pitching, sending direct messages or making phone calls. Well, I guess that's the

worst. Just imagine making cold calls. Some people actually do that. Personally, I cannot imagine.

And for somebody out there who is a new side hustler starting a business trying to figure out,

well, how do I get clients? Like I'm excited about the business that I want to start or grow. And I dread the

spotlight. I just want to spend my time like working on stuff and making people's lives

better, creating products and services that are going to serve my needs as well, bring in income.

What are the low noise, high trust tactics that actually work, basically? Especially with social media these days, if I want to not be so dependent on systems that

are outside my control, what can I do?

How can I market it without being a spammer, you might say?

That's what we're going to look at today.

You'll hear the detailed question from our caller and my answer right after this quick shout

out to our sponsor.

Thank you. caller and my answer right after this quick shout out to our sponsor. Hey, Chris, this is Lena.

I've built a small web maintenance service and every article says,

show up daily on social or DM prospects. Like, honestly, pushing myself into

people's feeds feels fake and salesy. I'm a total introvert and usually end up posting nothing

rather than cringe content. I know I need visibility, but I want a method that doesn't rely on hype or constant self-promotion.

Are there marketing approaches, maybe authority building or quiet outreach that work for someone

who hates being loud online?

Lena, I hear you.

I too. I'm an introvert. I get it. I don't want to make cold calls as you. I, too, am an introvert.

...